Alan worked for a major financial institution for more than twenty years and during the latter stages was a Lending Manager with responsibility for a large portfolio of medium and small businesses. During this time he was also seconded to a Local Enterprise Agency to work with small and medium size businesses on developing Business Plans and Funding Proposals for a wide range of clients. Following this experience he started his own successful consultancy business specialising in strategic planning and marketing. He is also a successful author having written a number of business management books which have been published in various languages throughout the world.
He holds a number of professional and academic qualifications including:
• Master of Business Administration (MBA) specialising in Corporate Strategy and Change Management
• Diploma in Financial Studies – Chartered Institute of Bankers
• Diploma in Marketing – Chartered Institute of Marketing
A Concise Guide to Marketing Your Business aims to dispel the myths in relation to marketing and aims to give guidance and advice on successful techniques to market a business using a variety of different tools and containing a wealth of tips and frameworks to analyse a market and formulate plans to succeed in business.
A Concise Guide to Financial Accounts provides advice and guidance on preparing your own accounts for your business. The book covers all the necessary elements of preparing financial projections and management accounts to enable the entrepreneur to take control of their business and avoid financial problems.
A Concise Guide to Marketing Plans provides guidance on writing successful Marketing Plans. The book covers all the necessary elements of writing a Marketing Plan together with advice on the use of a SWOT analysis, PESTE analysis, BDG Matrix and Ansoff Matrix to help achieve a balanced marketing mix. There is also advice and guidance and how to present it in a logical and structured format.
A Concise Guide to Business Plans is written by an experienced business professional who has substantial experience of writing Business Plans. The book provides advice and guidance on writing Business Plans covering all the necessary elements of writing a Business Plan and also provides a complete template for what to include and how to present it in a logical and structured format.