Kenya as Outsourcing Destination
By Gachago Gachago
Published: April 23, 2013.
Kenya has the potential of becoming a preferred destination for call centre and smaller BPO contracts. This study analyses the current activities and issues related to the BPO industry in Kenya. It identifies the country’s competitive strengths and weaknesses, identifies a strategic direction and lays out a series of recommendations which must be implemented in the short-term.