My name is Ranan Lachman and I was an investment banker until I realized that I lived a false life racing to make more and more money – so I quit.
My search for meaning coupled with my passion for sustainability allowed me to discover my purpose – reducing the material consumption of 10 million people by 2050. So I created Pley.com, a toy rental service that decreases the amount of toys that end up in landfills while delighting kids.
Prior to founding Pley, I served as an F-4 fighter co-pilot in the Israeli Air Force and founded a financial advisory firm that was acquired by Oppenheimer & Co.
I obtained my MBA from Warwick University and the Fuqua Business School at Duke University and a BA in Computer Science from IOU. I’m passionate about active living and have completed several marathons and Ironman races. I live with my wife and two beloved kids in California.
What’s the best thing about being a writer?
The best thing about being a writer is your ability to amplify your idea, reach millions and create social impact through words. The old adage, the pen is mightier than the sword, is really true and provides the writer with great powers that can drive change in the lives of many.
What’s your advice for aspiring writers?
My simplest advice is to not be afraid of the Nay sayers and just do it. There are millions of reason why you shouldn’t write a book: it takes an enormous amount of time and effort, you never know if it will be successful or even published, you don’t know if you’ll even be able to finish it or like the end-result. There is never the right time to write it, and if you ask 10 people what they think about the book concept before you write it, they’ll probably give you 15 reasons why it’s not going to work. That said, there is a reason you are writing a book and you should listen to that internal voice and pursue it. My internal voice told me that even if there is only one person who will read my book and decide to adopt a good cause as his Living Purpose and will support it, I’ve achieve my goal to leave a positive footprint on society, so I followed my internal voice and published Purpose, how little things can create a meaningful life.
Purpose – How Little Things Can Create a Meaningful Life should be a life changing read, especially for the 82% who live without knowing their purpose. While we all want to discover what our life purpose is, we mostly live a scripted life influenced by society, family and peers chasing a dream of happiness that rarely materializes. This book guides you in discovering your “living purpose”.