Author, Blogger, Marketing Advisor, Co-founder of digital agency DahaBaska.
How did you decide to write the book?
I was the Agency President of a digital agency called DahaBaska and I had a lot of experiences in the field. I read so many technical books about social media marketing but they were not mainly focused on the 'human factor'. All of them were going after the numbers. (Getting more likes and followers etc.) So I stopped and asked my self "What is 'real' about social media and how does it effect people with their marketing efforts?" I started to write my book and explained everything honestly considering loosing my customers (And I lost them) This book is a real life experience.
It has so many things to say to both social media experts and the new beginners!
When did you start writing "Social Media for Real"?
I started writing in the beginning of 2012. After 10.000 words, I stucked. Then waited for 6 months to pass and started over again. It took 2,5 months to finish the book. My publishing house found me. This was again the miracle of social media and I wrote this in my book also. Now the Turkish version of the book is on the way to its' 3rd edition.
We are living in an age that marketing is trying to wriggle itself out of the monopoly of conventional media. Social media creates the opportunity of taking the fire from gods and offering it to mankind. It’s alright, but how do we do this without burning our hands?