Sandra Simmons, President and Founder of Money Management Solutions, Inc. has been coaching business owners on her cash flow management system since 1994. As creator of the Cash Flow Mojo® system she has helped thousands of business owners reverse their cash flow mistakes and become solvent and viable. Her books and software are in use by business owners in 27 countries around the world.
I first started writing when I took an advanced creative writing course in high school. We were tasked with writing poems, essays, white papers, and stories.
One very important lesson I learned from that experience was the power of the written word - how words can be crafted to convey a message in such a way as to evoke a particular emotional response from a reader, or get them thinking about something in a way they never have before, or to respond to a call to action. Writers are wordsmiths.
I never forgot that lesson and have consciously used it in writings throughout my career, whether it is in my published books, proposals I write for someone, guides I write for my business clients, blog posts on my website, social media posts, or emails I send out.
What's the story behind your latest book?
I developed a cash flow management software tool called CASH FLOW MOJO ® for my business owner clients and launched it back in 2006, then started writing training tools for the users of my software.
Later on I realized that a good way to teach more entrepreneurs about cash flow management was to write a book about how to do it correctly since it is a subject that is not taught in any business course in any educational institution. I included important lessons I had learned as a business owner about managing money, and stories about how it had helped some of my clients.
Titled "UNLEASH YOUR CASH FLOW MOJO" the book is a short, easy-to-read guide to proper business cash flow management. It is like getting the cliff notes of an MBA program in 65 pages, and has proven to be very popular with business owners and entrepreneurs.
How is it that some business owners manage to flourish and become financially successful, and yet many do not? They use simple, yet powerful actions that unleash the mojo (magical powers) of substantial, sustainable cash flow. In this book you will discover that unleashing the cash flow mojo is within the grasp of every business owner who cares to make use of the actions mapped out in this book.