I'm an award-winning science fiction writer (strangeandhappy.com) now turned to offbeat business advice.
Huh? Yeah, blame my advertising agency, Centric (centric.com) for making me cynical towards too-safe marketing approaches and same-old-same-old campaigns. Blame the global downturn for me getting off my butt in 2009 and founding what might be the most improbable start-up ever: Schiit Audio (schiit.com), which makes high-end audio gear. In the USA. For cheap. Yeah, and it's pronounced exactly like you think.
And, most importantly, blame my will to write on Schiit Happened: The Story of the World's Most Improbable Start-Up. This is a business book, yeah, but it's probably not like anything you've ever read about business. There's no fantasy four-hour workweek here, no stories of winning the venture capital lottery, no making beeeelioons of dollars. This is a story about how real people start real companies, without a lot of investment, making tons of mistakes along the way...and transform it from a corner of a garage to a multi-million dollar enterprise.
If you've ever wondered what it's really like to have a business--especially a technology business--no holds barred, all warts shown, then Schiit Happened may be worth a read.
So why should I give you the time of day?
Because you're thinking about starting your own business...but you don't have rich relatives, a trust fund, or venture capital. And, you don't want to read another puffed-shirt business book ghost-written for the CEO of the moment. Andddd...you want to know what this whole business thing really works like.
Or you have a fascination with electronics, engineering, or audio.
What about your other books?
Yep. I published one novel, Winning Mars, through Prime Books, and two mass-market novels, Mecha Corps and Mecha Rogue, through Penguin. Yes, I am a casualty of the old-time publishing houses. I've also published about 30 short stories, in various places from Sci Fiction (remember them?), Interzone, and many more.
You'll note that none of these stories have anything to do with business. Hey, well, I'm a bit scattered, what can I say.
For everyone who didn't win the venture capital lottery,
or everyone who wasn't born with a trust fund,
for everyone who doesn't have rich relatives...
This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.