Alvaro Fernandez is the co-founder and CEO of SharpBrains, an independent market research firm and innovation network tracking the emerging brain fitness market. He has been quoted by The New York Times, Wall Street Journal, CNN, Reuters, and Associated Press, among others. Alvaro is a member of the Global Agenda Councils initiative run by the World Economic Forum, and recently wrote the acclaimed articles Preparing Society for the Cognitive Age, for Frontiers in Neuroscience, and Why We Need to Retool Use It or Lose It, for the Journal of Active Aging. He started his career at McKinsey & Company and led the launch and turnaround of several publishing and education companies in the US and Europe, including Bertelsmann On Line, Docent, Inc, and Edusoft, a unit of Houghton Mifflin. Alvaro has an MBA and MA in Education from Stanford University, and enjoys teaching The Science of Brain Health at SFSU and UC-Berkeley Osher Lifelong Learning Institute.
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