Alvaro Fernandez


Alvaro Fer­nan­dez is the co-founder and CEO of SharpBrains, an inde­pen­dent mar­ket research firm and inno­va­tion net­work track­ing the emerg­ing brain fit­ness mar­ket. He has been quoted by The New York Times, Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Alvaro is a mem­ber of the Global Agenda Coun­cils ini­tia­tive run by the World Eco­nomic Forum, and recently wrote the acclaimed arti­cles Prepar­ing Soci­ety for the Cog­ni­tive Age, for Fron­tiers in Neu­ro­science, and Why We Need to Retool Use It or Lose It, for the Jour­nal of Active Aging. He started his career at McK­in­sey & Com­pany and led the launch and turn­around of sev­eral pub­lish­ing and edu­ca­tion com­pa­nies in the US and Europe, includ­ing Ber­tels­mann On Line, Docent, Inc, and Edu­soft, a unit of Houghton Mif­flin. Alvaro has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity, and enjoys teach­ing The Sci­ence of Brain Health at SFSU and UC-Berkeley Osher Life­long Learn­ing Insti­tute.

Where to find Alvaro Fernandez online

Where to buy in print


The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
Price: $7.95 USD. Words: 74,680. Language: English. Published: April 19, 2013. Categories: Nonfiction » Health, wellbeing, & medicine » Medicine, Nonfiction » Health, wellbeing, & medicine » healthy living
Modern life places extraordinary demands on our brains. The SharpBrains Guide to Brain Fitness helps readers discover what really works, and what doesn’t, to improve brain health and performance at any age, to delay or prevent cognitive decline, and become smarter consumers of both media coverage and scientific research in the process.

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