Soon Yu

Books

Iconic Advantage: Don’t Chase the New, Innovate the Old
Price: $9.99 USD. Words: 45,290. Language: English. Published: February 6, 2018 by Post Hill Press. Categories: Nonfiction » Business & Economics » Management, Nonfiction » Engineering, trades, & technology » Industrial Design / General
Don’t just chase the new – Innovate the old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.

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