Steve Weiss is an award-winning journalist with over 25 years of experience as a marketing and management consultant to the food service industry. His work has been profiled in Nation's Restaurant News, Restaurant Hospitality and Restaurant Business magazines.
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign.
Values, not past behaviors, help you better define and understand today’s diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future—and what they are likely to buy as a result.