Al Pirozzoli has served as a Creative Director in the advertising world where his writing and concepts have garnered many awards of excellence including the prestigious John Caples International Award and the International Telly Award. His work has sold billions of dollars of products and services for Fortune 500companies to many of the country’s largest brands. His work in advertising and marketing has crossed lines form business to business to consumer and packaged goods. His first book was published in 1988. His second book, The Profit Assassins hit the presses in 2010. He has been a contributing columnist to Sherwin William’s Trade Publications. His articles on sales and marketing have appeared in many industry journals. Al has also served as a marketplace chaplain in New England.