Location: South Africa
Member Since: Feb. 11, 2016

Sign in to subscribe to email alerts for Em Arvey

Em Arvey

Biography

Em Arvey has a background in human behavior including behavioral psychology, organisational psychology and social anthropology. Arvey applied these skills practically over a 15 year career offering sales, marketing and public relations strategy to some of the top organisations and events across in the world.

Now Arvey offers insights into the skills and expertise that made people purchase products or attend events and applies these to challenges in people's lives. Through books and online commentary Arvey helps to expose some of the cognitive biases that exist across the world today that make people choose one thing and not the other. Most often the wrong thing...

Arvey jokes, "If I can change just one person's life each day, I will make up for the past when I sold millions of people products and experiences they didn't want or need."

Arvey's writing is direct yet witty, offering a lot of theory balanced out by practical applications to help readers understand better.

Smashwords Interview

What motivated you to become an indie author?
The world I grew up in motivated me to become an author. I grew up with computers, I think I've been online since 1995. I was a gamer, blogger and social networker long before Call of Duty, Blogger and Myspace. Long before a content generation online was profitable and trendy. But that world was full of rich narratives; clever game plots, interesting blog posts, inspiring message boards in the 90s - all of this trained me to appreciate good stories and to write my own. Even if at times they are only 140 characters long.

I wrote my first book, a sword and sorcery fantasy story, back in high school. It was supposed to be part of a trilogy but I only managed to write two books before I got to college. It's been sitting unfinished for like 15 years now. But that's where it all started, and perhaps when I finish the third book that will be where it all ends.
What is the greatest joy of writing for you?
I'm an introvert by nature - my work has made me an ambivert at best. I love to be reclusive and stuck in my thoughts, I hate having to speak to people. Strange considering the career path I've chosen.

When I write that's the one time that I feel totally comfortable communicating. I feel like I have the time to really express what I want to say without the pressure of being face-to-face or seeing your contact "Online". I can tweak a line over a day or rethink a point of view or plot line after a month - you can't do that with instant communication.

I think I'm the truest version of me in my writing, unapologetic, direct, a funny and vulnerable.
Read more of this interview.

Where to find Em Arvey online

Twitter: @Em_Arvey

Books

This member has not published any books.