About the author: Tod Maffin is a senior social media strategist and thought-leader in the areas of social media ROI and recruiting, leading, and teaching, Generation Y/Millennials. His information-rich, funny, and fast-paced keynote presentations keep him in high demand at more than 40 major conferences around the world each year. More at http://todmaffin.com (Twitter: @todmaffin)
DRIVE! The Busy Realtor’s Guide to Profitable Social Media Marketing is a 60+ page handbook for any realtor who wants to get started in social media marketing.
Market yourself and your listings in social media spaces like Facebook, Twitter, and Flickr. It also covers why you shouldn’t overthink your web site, how to set up online focus groups, and much more.
Still trying to reach Gen Y with traditional media? Approaching them with methods that they're actually ignoring?
Understanding the Facebook Generation will help you reach potential employees aged 18-35, discusses how to articulate meaning in your organization (a key to recruiting this group) and a description of the key defining work ethics from the past four decades.