Tracey Noonan


Tracey Noonan and daughter, Dani Vilagie, are the co-founders of Wicked Good Cupcakes, Inc. Their business literally grew from their South Shore home kitchen to a nationally-recognized, multi-million-dollar brand after an appearance on ABC’s Shark Tank and subsequent deal with Shark, Kevin O’Leary.

Now CEO of WGC, Tracey is responsible for new product development as well as collaborating on all social media content, copy writing and initiating co-branding opportunities.

Tracey has also been very involved in mentoring through Babson College’s WIN lab for female MBA candidates in Boston, as well as sharing her story through various public speaking engagements. Along with daughter Dani, she is invested in animal welfare and in supporting our U.S. troops.

Recognized as a semi-finalist in the 2015 Ernst & Young Entrepreneur of the Year competition, Tracey is proud of the success of WGC and most proud of the fact that she has been able to share this journey with her family.

In her off time, Tracey enjoys playing her drums, vocal lessons, and writing screenplays. She has three Boston Terriers and lives at home with husband Scott, her parents Ed and Judy, as well as her in-laws Joyce and Gerry.

Tracey's daughter and co-author of A Wicked Good Idea: Dani “Danger” Vilagie and her mother Tracey Noonan are the co-founders of Wicked Good Cupcakes. Together they have achieved the American Dream with the help of their family, the support of their community and their dedicated staff.

These days, Dani stays very busy as Director of Operations at WGC while also living a full, crazy life with her wicked hot husband Brian, their two cats and two dogs, and a bunch of four-wheelers. When she’s not getting a new tattoo or dying her hair, Vilagie is out and about with mud in her tires or bingeing on Bob’s Burgers.

And yes – Danger is Dani’s legal middle name. She made the addition after she was married.

Smashwords Interview

What are your five favorite books, and why?
My favorite five books are all very different. When I was a young girl, my favorite book was Wind in the Willows. The writing was so beautiful that I could envision the stories playing out in my head.
I also loved The Pearl and it's powerful message. I've read Pearl S. Buck's The Good Earth many, many times.
I thoroughly enjoyed Hot Blood which is sadly no longer in publication. To round out my favorite five, it's a toss up between Animal Farm and Miss Peregrine's Home for Peculiar Children.
What do you read for pleasure?
When reading for pleasure I tend to read fiction. I love to get completely lost in a book. Unfortunately I don't have a ton of time to read. I always joke I have to go away to read.
Read more of this interview.

Where to find Tracey Noonan online

Where to buy in print


A Wicked Good Idea
Price: $4.99 USD. Words: 42,810. Language: English. Published: November 30, 2016. Categories: Nonfiction » Business & Economics » Women in business, Nonfiction » Business & Economics » Industries / food industry
This is a savvy guide for anyone considering starting their own business. Written by the ABC hit show, Shark Tank alum Tracey Noonan and her daughter Dani Vilagie, the pair share their real-life ups and downs on the road to success. The good, the bad and the really ugly! Wicked Good Cupcakes started as a home-based business but has grown into a multi-million dollar success story.