John M. Braden was born (in 1942), raised and educated in Ontario, Canada. For several years in the
1960s and 1970s, he lived and worked outside of North America. Since then, he has been living back in
Canada, mostly in rural eastern Ontario. He has worked at various jobs and on various projects over the
years. In addition, since at least the 1970s, he has been thinking about and reading about the ideas put
forward in this book.
Although the book deals mostly with what he calls Intelligent National Frugality, Braden and his wife,
Judith Wolfe, have also tried to incorporate a fair amount of personal frugality into their private lives.
The results have been uneven. In and around their small rural home, they keep their consumption of
energy quite low in a variety of ways. But as regards transportation, they still cover considerable
distances by private car every year, not to mention the odd trip by commercial airliner.
In general, Braden feels, rural living has provided him with a setting (peace, quiet, nature, available
time) conducive to the writing of a book such as this.
Because the Future Matters: Let’s Stop Letting Modern Economics and Our Energy Addiction Ruin Almost Everything! puts forward and discusses a comprehensive set of proposals intended to focus a national economy (Canada’s in particular) on real human needs now and in the future. Aimed at national frugality, these proposals are as readily compatible with free enterprise as they are with socialism.