MICK OLINIK is an online marketing expert and business model guru who’s been working with the Web since the mid 1990s. As such, Mick’s had the luxury of having a front row seat to the technical development and sociological trends of online marketing and sales from their very beginnings, bringing a rare depth of experience and expertise to his clients. A serial entrepreneur and the CEO of Rockstar Enterprises, Mick’s passion is in helping entrepreneurs and business owners expand their reach and help more people by leveraging marketing automation to start, grow and thrive in their businesses.
Over the past few years, the best online marketing results have come from adapting the tried-and-true strategies of direct response sales to the online space. While there has been plenty written about online marketing and funnel building from this perspective, Beyond The Marketing Funnel takes it to the next level by helping you discover how you can implement a comprehensive marketing automation