Zalman Puchkoff


I grew up in Brooklyn, NY and entered a family business and worked in it for over 55 years before I retired. I'm a businessman, a software designer, a professional magician, and an after-school tutor.

I always liked to teach and found myself as an after-school tutor for the board of education in Manhattan where I then lived. My wife Janet and I moved to Salem, SC and I again found myself teaching 3rd graders how to read as a volunteer in the Blue Ridge elementary school in Seneca.

My first book published for Smashwords, Decisions 1.1 deals with people’s expectations about themselves, their desires, and belief systems, and how their brain works to protect itself, rather than to help its user. I like sharing what I learned over the years to help people make decisions that work for them and improve their daily life.

Over the years I've been able to internalize the tools of my own trade and wish to share them with you so that when you are confronted with obstacles or forks in the road, you'll know which communication tools to use to move ahead and reach your goals.

I have other books on the drawing board that will soon be available such as; Through Supplier and Consumer Eyes – your view determines your life; How to Find a Keeper – Reasons or results, what’s it going to be?; Break That Habit!; Yes You Can!
I welcome receiving your comments, testimonials, and criticisms after you have read my books.

I am also available for consulting services on the subjects discussed in my book. If you need a lecturer for your group or for consultation on personal and business issues, please contact me at

Where to find Zalman Puchkoff online


The Career Analyzer
Price: $3.99 USD. Words: 2,030. Language: English. Published: March 6, 2013. Categories: Nonfiction » Career Guides » Office & Administrative Support, Nonfiction » Career Guides » Business Management
The Career Analyzer™ lets you see very quickly if your ‘calling’ – what you want to be doing is in alignment with what you are actually doing or not. You choose one answer in 7 pairs of precisely developed statements in Part A and Part B. After you connect your answers across the page, it will reveal an X-ray for you to see if what you are best suited to be doing is what you are actually doing.
The Emotional Toolbox
Price: $5.99 USD. Words: 24,330. Language: English. Published: February 23, 2013. Categories: Nonfiction » Health, wellbeing, & medicine » healthy living, Nonfiction » Inspiration » Personal inspiration
Call it anger management, stress reduction, or emotionally charged -- nobody likes to get upset or be upset for any length of time. It affects our health and our ability to make objective decisions about our relationships with people. The technology is called The Reality Analysis Systems® to help people just like you to resolve your upsets and prevent yourself from getting upset.
The Compatibility Analyzer
Price: $4.95 USD. Words: 4,900. Language: English. Published: January 11, 2013. Categories: Fiction » Romance » Adult
The Compatibility Analyzer lets you see, at a glance when your expectations are mismatched with the personality attributes you see in another person that you are in a relationship with or, you are dating. If the expected qualities that you’re looking for can be closely matched with the qualities in another person, there is a greater chance to build that relationship into a lasting one.
How To Find A Keeper
Price: $5.95 USD. Words: 9,470. Language: English. Published: November 19, 2012. Categories: Nonfiction » Sex & Relationships  » Women's sexuality, Nonfiction » Self-improvement » Personal Growth / Success
If you’re single and you’re not in a relationship with someone now nor have you been in one for a while, then chances are you’ve given up looking. Have you really given up finding someone to have in your life? Yes, you’ve done that, been there, been around the block a number of times as the saying goes, and perhaps you’re tired of going through the same rat-race and you don’t have the energy.
Through Supplier and Consumer Eyes
Price: $9.95 USD. Words: 26,680. Language: English. Published: November 17, 2012. Categories: Nonfiction » Self-improvement » Confidence & self-esteem, Nonfiction » Self-improvement » Emotional healing
‘Rose colored glasses’ is the expression used to describe someone who sees things from an optimistic or ‘rosy’ colored viewpoint. The book analyzes two diametrically opposed viewpoints of the world through the eyes of both a ‘Supplier’ and a ‘Consumer.’ The author created and developed these communication tools that helped change his life.
Decisions 1.1
Price: $3.99 USD. Words: 13,100. Language: English. Published: November 14, 2012. Categories: Nonfiction » Self-improvement » Confidence & self-esteem
This book explains how our brain works in the decision making process, including when it is working for us and more often, against us. Once you understand the difference, it will help you enjoy a healthier, more productive life, including how to make objective decisions that produce results for you, not reasons for failure.