Zuza Scherer specialises in the field of managing Generation Y employees, as well as in integrated marketing communication in the context of Gen Y consumers. She is a graduate of the University of Auckland and a Generation Y expert. Zuza has written for a number of prestigious publications, from both the business and education sectors, in traditional media as well as online in Poland and New Zealand. She is the youngest international professional speaker to have been honoured by the National Speakers Association of New Zealand with the prestigious Bright Star Award.
A key to the hearts and minds of Generation Y. Gen Y-ers are everywhere, and in the coming years they will dominate the employment market. They are our employees – and maybe even our employers. They are our nearest and dearest – neighbours or friends. In order to tap into the potential of their hearts and minds, it’s imperative to get to know them.