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Steve Winshel received a bachelor’s degree from Stanford University and a Ph.D. in Cognitive Psychology from Princeton, but he ended up choosing a career in business and technology over academia. During the past two decades, he has launched several startups, run a large consulting practice, and served as the Chief Information Officer for growing companies. He is currently the CIO for a large health and fitness company where he runs the technology and online business. More importantly, he has raised two beautiful, brilliant children who are both better writers than he is.