The Chinese Social Media Universe (2nd Edition)

This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience. More

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About Dr Mathew McDougall

Dr McDougall has 20 years of experience in Internet technology and digital marketing; managing of large teams of highly motivated and skilled individuals across multiple countries (Australia, UK, US, China, APAC).

He is a renowned expert on digital marketing, especially in the area of socially led online marketing. Recognized for his published articles, his frequent speaking engagements, as well as his prestigious consulting and teaching programs. Dr McDougall thrives in entrepreneurial environments, where fast-paced change and continually evolving technology is the norm.

Having founded SinoTech Group (headquartered, China) in 2007, Dr McDougall drives the company’s vision and is responsible for building the company’s brand with strategic marketing initiatives and client acquisition utilizing his skills in high level and complex multi party client negotiations . He also oversees SinoTech Group’s high-profile clients’ marketing strategy to ensure they are balanced with social media insights, best practices and results.

In early 2011, he spun out the digital marketing business into a new company called, "Digital Jungle". This new Agency took a Social Media approach that grew in popularity and now Digital Jungle is present in China, Australia and India.

In the workplace, Dr McDougall is the type of "leader" that is not afraid to roll up his sleeves and get involved with the team at all levels. A key characteristic of Dr McDougall's leadership style is that he does not ask people to do a task that he would not be prepared to do himself.

Dr McDougall is also the editor of the "Digital Marketing Inner Circle" blog on digital marketing, author of "The Chinese Social Media Universe", a frequent spokesperson on Internet issues and guest speaker at Internet industry forums such as:

* Ad-Tech
* SES Conference & Expo
* ATEC (Australian Tourism Export Council)
* iMedia Asia
* Social Media Summit
* AMP Amplify
* PATA (Pacific Asia Travel Association)
* Routes Online

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