Local Business Internet Marketing - The Ten Reasons Why 99% Of Local Business Websites Are A Total Waste Of Time And Money
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Learn how to not make the same mistakes and that have plagued local businesses ever since the world realized the Internet is a pretty darn effective marketing tool. A local business website should have just two goals: traffic and conversions. It’s these two goals that leads to new customers. A simple concept — but rarely happening. The author presents the reasons why in this quick read. More
Learn how to not make the same mistakes and that have plagued local businesses ever since the world realized the Internet is a pretty darn effective marketing tool.
The author has been working with local businesses to help them establish an effective online presence since 2007. As a result, he has analyzed thousands and thousands of local business websites.
The sad reality is that 99% of the websites he has reviewed are a total waste of time and money.
A local business website should have just two goals: traffic (prospects finding and visiting your website) and conversions (visitors giving you their contact information). It’s these two goals that leads to new customers.
Traffic + Conversions = New Customers
A simple concept — but rarely happening … and the author has learned the reasons why, which he's captured in this quick read about local business Internet marketing.
The author wrote this book out of frustration after seeing the incredible waste of time and money spent on incompetent Internet marketing services and developers. His goal with this book is to prevent you from making the same mistakes he has seen made over and over and over again.
If your community is like most, your prospects are now using the Internet to find a local business. In most communities over 85% of searches for local businesses are occurring online.
In fact, advertising experts expect that it won't be long before the paper Yellow Pages are dead, having been completely displaced by Local Internet Search. In addition, with over one billion people now using Facebook, social media has become the new word-of-mouth.
In this report you'll learn exactly how to take advantage of this trend to help grow your local business.
For local business owners, the Internet represents either a huge opportunity or a pending disaster
The author's research has consistently shown that 99% of all local businesses are throwing their money away on poorly designed and ineffective websites.
That means only 1% of local businesses have websites which are effective in bringing in new customers.
What are the 1% doing?
Well, for one, they are making a lot of money, each and every month, by making the Internet an integral part of their business and getting new customers every month, with little extra effort
So, the Internet represents a huge opportunity for local businesses.
It is a great lead-generation tool but, more importantly, with only 1% of business owners doing the right things, it is possible to effectively own the Internet for your local business niche within a geographic area.
However, due to how the Internet works, it could be a pending disaster for many business owners.
Here is why.
This shift to Local Internet Search is not going unnoticed. Over $16 billion in Yellow Pages advertising revenues is at stake – so everyone from venture capitalists, to opportunistic entrepreneurs, to proactive local businesses are trying to make an Internet "land grab."
In other words, if local business owners don't act soon, they may be left out in the cold.
During the age of Yellow Pages, if there were more advertisers, they just add pages. But, with the Internet, once spaces on the first page for a given Internet search phrase are gone, they may be gone forever – or only available at a ridiculously high price.
Bottom line, you can't afford to NOT be one of the 1% -- because the upside opportunity for your business is so large and the downside risk of being locked out is so great.
This book will help you be in the top 1%.