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All throughout his life, Steve Madden was asked if he was related to John Madden. As a budding writer striving to make a name for himself, he would respond, "No, but someday people will ask John if he's related to me."
Later in life, people pointed out he shared his name with a shoe company. He found this more acceptable, because while he doesn't follow football, he often wears shoes.
He has since decided to make a name for himself by not actually using his name.