Business Plan Simplified : A Strategic Planning Approach (With Outline)

This book was written with the specific purpose of demystifying the process of Business Plan writing. Inside, we will take a look at the sections commonly found within a business plan and help you think through the planning stages. An outline is provided that you can follow directly or modify to meet the needs of your new or existing business. More

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About Christopher Kern

I have 12 years of successful experience in multiple industries that provide me with a depth of understanding about real business challenges. I offer solutions to complex issues and improve effectiveness and efficiency on a daily basis. I can't think of a better way to spend my time.

It all started very early for me, analyzing processes, products, and efficiency in a way that led me to where I am today. I've never subscribed to the idea that "good is good enough". I am constantly thinking of ways to improve everything around me, especially myself.

This unique mindset led me to seek out a higher education. I felt that I would benefit from a formal education to accompany my natural intuition. This resulted in obtaining a Masters Degree in Business Management at Indiana Wesleyan University with a specialization in Strategic Management. This Strategic Management discipline taught me how to direct my thinking in a business sense and to be able to apply it in actionable scenarios. My undergraduate education from Indiana University studying Organizational Communication and Applied Ethics added to my understanding of how companies communicate internally and externally and how ethics play a role in each decision we make.

After focusing my time in the telecommunications and automotive industries I am now operating my own company, CK Sales Group LLC. This has given me the opportunity to work on projects I never would have dreamed possible. Some highlights include working with one of the leading US companies in security services and working with an international group travel company that serves clients like IBM and American Express. I am also writing business plans, conducting research, and developing training programs for new and existing businesses.

I know that my business goals and interests may change over time. I have, however, committed myself to using my expertise, education, and experience to continue to improve everything around me.

Learn more about Christopher Kern


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