The Diligent Director in a Digital Business World

Rated 4.00/5 based on 1 reviews
Many Business and Government leaders’ traditional skills are inadequate in our digital world, and they must challenge traditional practices if they are to lead the transformation that is taking place. Significant changes are needed to support those who take up this challenge, and this book opens up this subject for those who still feel uneasy about its record to date. More

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About Geoff Codd

A seasoned professional:

Geoff Codd first became involved with computers in 1957 at Rolls-Royce Aero Engine Division in the UK. Since that very early beginning he has met almost every conceivable challenge in business IT exploitation within a wide range of business cultures and management styles, in both the Private and the Public Sectors, latterly at board level. That broad range of experience has provided Geoff with a unique insight into the many inadequacies that arise in business IT exploitation, from a business as well as a technology perspective.

It was in the mid.1980s that he became convinced that the root of many of the major problems being encountered in the introduction of IT into business and government were largely cultural and behavioral. In 1986 Geoff was appointed to the main board at ECGD, a state owned credit insurance business that needed radical turnaround prior to privatisation, and where the IT service was in complete disarray. Geoff set about putting his new found theories into practice and introduced many new initiatives that challenged the established culture and way of doing things.

His programme of radical changes truly transformed the IT contribution to the business, leading to dramatic improvements in business performance and hence a very successful privatisation of the ECGD short term credit insurance business. During the 1990’s, following his highly successful experience at ECGD, Geoff moved into consultancy as an Adviser to the Boards of various household name organisations, including over four years as Adviser to the Board of Customs & Excise. He was thus able to prove individual elements of his approach to the alignment of IT and business.

Over the last few years Geoff has devoted much of his time adding to the massive amount of material that was the foundation for his first publication ‘The Drowning Director’ in 2007. This was followed later by ‘The DILIGENT DIRECTOR in a Digital Business World’. His personal mission has been to actively promote the many lessons that have been learned within so many management cultures and styles over the years, and he has presented his conclusions to a variety of interested bodies.

Geoff Codd is a Fellow of the British Computer Society and a Fellow of the Institute of Directors where he also attained their Diploma in Company Direction. He is also a Chartered Engineer and a Chartered Information Technology Practitioner.

Learn more about Geoff Codd


CharlesChang reviewed on on March 24, 2014

The Diligent Director in a Digital World – Geoff Codd - is a very important addition to the business executive’s reading list.

Joe public is rushing headlong into a digital world, expecting everything to be accessible on-line, be it government services or commercial products and services. And, superficially, all businesses, governmental or private, large or small, seem to have embraced the digital world. But as any management consultant who has been engaged to provide advice and guidance in digital business will tell you, apart from one or two digital champions in an organisation, most senior execs are woefully unaware of their role and responsibilities in going digital.

Geoff Codd’s book is based on hard experience both as an executive and, later, as a management consultant. His examples are all based on real-life experience; and the many lessons learnt come from a variety of private and public sector organisations.

Geoff is not asking senior business execs to become ‘experts’ in digital; rather he is asking them to adopt a new attitude and behaviour. Above all he is asking them not to leave digital leadership to others but to take their proper role as better-informed decision makers. To help the executives who are willing to leave their comfort zone and take up the digital challenge, Geoff offers his “UNITY” model, again based on experience. And of all the factors that need to be taken into account, he believes that cultural change throughout the business, in relation to IT exploitation, is one of the most important.

We urge you, the business leader, to read this book, internalise it and exploit it in your workplace.
(reviewed the day of purchase)
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