Hard-boiled Brand Planning - A Pragmatic Approach To Pharmaceutical Brand Marketing

This book is intended for anyone involved in the marketing of pharmaceuticals. It takes you through the key elements of the pharmaceutical brand plan and gives clear actionable suggestions to make your brand plans clearer and more effective. Written for both the first time brand manager and the other stakeholders involved in writing today's brand plans. More
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About Bruce Ritchie

Bruce has over two decades of experience marketing pharmaceutical brands.
He started his career as a medical representative selling brands directly to doctors, moved on to a variety of in-house marketing roles with top-ten pharmaceutical companies and then spent the last ten years in consultancy advising major pharmaceutical companies on how to maximise the performance of their brands.

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