The Ultimate Survival Guide for Business in Japan

In this book, we show:
• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
• Ho More

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About Philippe Huysveld


With a double Engineering and Business background, holder of a MBA from Kyoto University, after 15 years+ as a Senior Executive, Philippe Huysveld is now a Business & Management Consultant.

He is founder of GBMC (Global Business & Management Consulting,, and his major business activity is Europe-Japan Consulting. Philippe Huysveld is an (Independent) Japan Expert registered as such at the EU-Japan Centre for Industrial Cooperation (, for which he has written various Market Reports about Business in Japan and in Europe.

In addition to Consulting, Philippe Huysveld has lectured on «The History of the Japanese Economy» and on «Social Structures of Japan» at the Cergy-Pontoise University (in the Paris area), within the Master Program in Languages and International Trade - Japanese Markets option.

As a cross-cultural trainer, Philippe Huysveld also gives seminars/conferences about Japan, as well as leading workshops on «Business Relations with Japan» in Business Schools, such as the Vesalius College in Brussels.


Ingénieur civil et commercial, détenteur d'une Maîtrise en Economie - Orientation Administration des Affaires (MBA) de l'Université Impériale de Kyoto, après une carrière de plus de 15 ans de cadre dirigeant, Philippe HUYSVELD s'est maintenant reconverti comme Consultant en Affaires et Gestion. Fondateur de GBMC (Global Business & Management Consulting,, parlant le japonais, son principal domaine d'activité est le Conseil Europe-Japon.

En parallèle de son activité de conseil, Philippe HUYSVELD a enseigné « l'Histoire de l'Economie japonaise » et « les Structures Sociales du Japon » à l'Université de Cergy-Pontoise dans le cadre du Master en Langues et Commerce International - option Marché japonais. En temps que formateur interculturel, il donne également des séminaires, conférences sur le Japon et anime des ateliers sur le thème « Relations d'Affaires avec le Japon » dans des Ecoles de Commerce telles que le Vesalius College à Bruxelles.

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