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H. Evan Woodhead, PMP, BSc, MBA, DSc is an author and management consultant specializing in the theory and practice of innovation in the solution of real-world business problems.
The science of decision-making has always acknowledged the importance of art - the creative process of generating a robust set of options before choosing a course of action. But it is packed full of models and methods for comparing proposed solutions, wile the cupboard is nearly empty when we look for help unearthing fresh new possibilities.
For decades the "experts" on business success - Visionaries, Motivational Speakers, Consultants - have told us we need to "get out of the box" to break out of the pack and take a business to the next level. They paint a very compelling and exciting picture of the benefits. And they are right. But on the subject of how to go about it, not so much.
Evan's books finally answer the critical "How" questions:
How do we break free of the established solutions, and find something completely new?
How can we separate the policies, rules, habits and traditions that prevent disaster apart from the ones that chain us to mediocrity or even doom us to a slow death?
How can we find a different way to look at our business that breathes fresh life into it?
And ultimately - how can we differentiate our business from the rest of the industry and leap to a new level of competitive advantage?