People Aren’t Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design

People Aren't Robots is an easy to read book that will help marketers, brand managers, and advertising executives create great questionnaires and collect high quality data. It demonstrates how to treat the people who answer questionnaires not as robots but rather than as fallible, imperfect people. Topics include screeners, data quality, and more. More

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About F. Annie Pettit PhD FMRIA

Annie Pettit, PhD, is a Fellow of the Marketing Research and Intelligence Association. She has more than 15 years of experience as an online market researcher and specializes in market research methodologies, survey research, and data quality. Her expertise in research methods and data quality has been highlighted through numerous conference presentations, including ARF, CASRO, MRA ,MRIA, NetGain, NewMR, and IIR. She has also published numerous articles in both professional and refereed magazines and journals. Annie tweets at @LoveStats and maintains the LoveStats marketing research blog where she occasionally showcases her attempts at being a better baker and gardener

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