Interview with Jennifer Lancaster

Published 2020-04-26.
What is the greatest joy of writing for you?
The greatest joy for me is in finding out something new to share, that I think is really going to help the reader understand an important facet of their life.
What are you working on?
I published Creative Ways with Money (Mar 2020) and re-launched here, Create Your New Life of Abundance - as it is so pertinent to the times, with its financial recovery information.
Who are your favorite authors?
Such a wide range... but Jack Canfield, Bill Bryson (funny), Margaret Lomas, Nhan Nguyen, and Penelope Green (When in Rome travel memoir).
What inspires you to get out of bed each day?
Learning and earning - supporting others with their book.
What prompted you to come up with the idea for How to Control your Financial Destiny?
Well in 2008 I worked on Sack Your Financial Planner, which was published on a lone sales page in the midst of the GFC. It was all because I wanted to write down what I learned about creating an income and starting out with investing. I am also passionate about keeping ordinary Australians & New Zealanders from losing their shirt in so-called investments.
As a self-publishing mentor, what are three things a nonfiction author should be doing to promote their book?
1) Keep on writing and initiating ideas, rather than rest on your laurels once published. This way you can build up a fan-base, especially using your social media. It could be on a blog, in LinkedIn, or guest posts on other industry sites.
2) Work on getting reviews - especially on Amazon and GoodReads. Goodreads has an author profile, and you can relate and recommend your book to people who want to read your TYPE of book (a lot of them want to read novels, so don't bother with the wrong genre).
3) Keep a professional author page on Facebook, Amazon and on Smashwords of course. Get a snazzy-sounding bio written.
How do you discover the ebooks you read?
I use iBooks search, Amazon and SW, but usually if I heard about the book from another place, like from a friend or someone on TV.
What is your writing process?
I put down all the things I want to look into and the varying words that encompass the topic. These initial topics usually grow once research starts. I've never had writer's block, because it's more a matter of containing the information flow to what I believe in.
What do you read for pleasure?
Romances set in Australia, travel memoirs, and interesting success and wealth books.
What is your e-reading device of choice?
My iPad mini.
Smashwords Interviews are created by the profiled author or publisher.

Books by This Author

Power Marketing: An Aussie Guide to Business Growth
Price: $3.99 USD. Words: 27,740. Language: English. Published: August 19, 2015 by Power of Words. Categories: Nonfiction » Business & Economics » Marketing
In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. The ideal reader of 'Power Marketing' is a business owner who needs practical advice on how to create better marketing, and a bunch of proven ideas to help grow their business from a one-man band into a fully-fledged million-dollar company.
How to Control Your Financial Destiny
Price: $2.99 USD. Words: 34,180. Language: English. Published: March 11, 2015 by Power of Words. Categories: Nonfiction » Business & Economics » Personal finance
(5.00 from 1 review)
If you want to achieve financial independence at any age, there are some important things you need to know right now. Australian super-saver Jennifer Lancaster explains the principles of saving and investing, using her common sense style. She urges you to create your own financial plan and budget. It's in your hands, not that of a financial planner, property spruiker, or broker.