Connie Johnson Hambley grew up on a small dairy farm just north of New York City. Deciding to use her law and banking background in ways unique, creative, and not altogether logical, she has enjoyed robust professional pursuits and has written on biotech and recruiting issues for Bloomberg BusinessWeek and Nature Biotechnology. She lives outside of Boston, with her husband and three children, where she continues her love of the outdoors and storytelling.
What do you read for pleasure?
I always have my nose in a book. I don't think you can be a good writer unless you are an avid reader. I gravitate toward suspense and thrillers, but am happy to be immersed in memoirs, mysteries, women's fiction, true crime, and business management (!).
What book marketing techniques have been most effective for you?
I write a blog on Author to Reader (A2R) marketing. You've heard of B2B (Business to Business) or B2C (Business to Consumer) marketing, so A2R breaks the business process down into digestible steps for authors. I'm a firm believer in affinity marketing - finding other ways to bring your reader to your book aside from yelling "READ MY BOOK!" Geez! That gets tiring. The most effective tool for marketing? Being relentless with a light touch.
Check out http://thecharitythriller.blogspot.com/ for more information.