Dennis Martin


Dennis Martin is the Founder of Motivational Development Services (1978) and the Herrmann Institute UK North (1990). His background is in Manufacturing; HR; Training & Development; Learning; Facilitating and General Management.

Dennis helps people to think, and behave, differently and to realise more of their potential through effective self-management and creative team working.

Specifically, he facilitates learning and action in the following areas:
• leadership styles & situational leadership; power – uses and abuses
• motivation, beliefs and values
• communications and conflict management
• 1-to-1 mentoring & coaching
• giving & receiving feedback processes (including paperless, appraisee-driven 360-degree feedback; team look-in-the-mirror sessions; personal review)
• thinking “out of the box” techniques; creativity & innovation; and how to manage your brain
• team working & synergy
• continuous improvement process
• change processes (including the development of informal leadership in organisations)
• learning techniques, systematic training, train the trainer & modelling excellence

He uses the Herrmann Brain Dominance Instrument (H.B.D.I.) to help people understand their own, and others', thinking preferences and how to develop whole brain thinking, creativity and innovation. Details of the HBDI and whole brain model, and of Ned Herrmann who created both, may be found at

In the last ten years Dennis has worked with organisations to develop high performance cultures based on complexity theory concepts and practices. In essence, this requires inverting the traditional organisational hierarchy; empowering employees to work in self-managed, high performance teams; and removing “stabilisers” & inhibitors to excellent performance. It involves ensuring leaders create an external focus with employees; work with intrinsic motivators; and think in whole brain ways with the inclusive, partner stakeholder model of business.

In 2004, Dennis won a UK National Training Award for his organisational development work with Lubrizol Ltd. Dennis helped Lubrizol to develop and implement a strategy to turn its business around by introducing radical new working practices and behaviours. He developed a highly participative learning programme to provide the tools, techniques and positive mindset to help employees break from old traditions, own and implement change and create a new high performing, self-managed, team based culture.

Recently he has developed a web-based business at to bring business-tested techniques to the wider general public audience and to enable people to create the future of their choice. To facilitate this, Dennis is in the process of publishing a series of 9 e-books on Smashwords under the umbrella title of: "Your Future, Your Choice".

Where to find Dennis Martin online


Self Help, the Best Way to Help Self
Price: $2.95 USD. Words: 11,650. Language: English. Published: October 25, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
Ultimately, all personal development and self improvement is self help - only you can do it, no one can do it for you. This requires two key things: 1. clarity of what you want to improve (i.e. content) and 2. a method or system of how to make it happen (i.e. process). This ebook explains 9 key techniques to enable you to achieve both of these key things successfully.
Setting and Getting Your Goals
Price: $2.99 USD. Words: 10,610. Language: English. Published: August 10, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
Some studies show that up to 96% of the general population do not consistently write down their goals and use them to achieve success. The other 4%, the high achievers, do. This ebook is for you if you want to know "why bother?"; is it worth it? and how to do it.
If You Think Learning is Hard, Try Ignorance!
Price: $2.95 USD. Words: 11,410. Language: English. Published: July 5, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
When you arived in this world you were a natural, hungry learner. You had to be to survive. And today? Well, maybe you still are but, if so, you are unusual. Unfortunately, many (most) people have had their natural hunger for learning "educated" out of them. This ebook will help you to recapture your appetite for learning and show you how to enhance your capacity to create your own future.
How to Be a Great Communicator (the Antidote to Destructive Conflict)
Price: $2.99 USD. Words: 15,300. Language: English. Published: May 4, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
This ebook strips away some of the mysteries of why, despite a lifetime of practice and experience, we still find that our ability to communicate sometimes lets us down. It will show you how to be a great communicator and how to use the golden triangle of communications as the best antidote to conflict. It will equip you with effective techniques to influence and persuade others.
The Best Way to Manage Change is to Help Create It
Price: $2.99 USD. Words: 16,210. Language: English. Published: April 27, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
Change is inevitable and necessary. Sometimes we welcome it and sometimes we resist it. Why? We're the same person, so why the difference? This ebook will enable you to manage change and uncertainty. It will show you how to be in control and how to avoid being a victim. It will show you how the best way to manage change is to help create it.
How to Use Whole Brain Thinking to Boost Your Creativity and Success
Price: $3.99 USD. Words: 12,460. Language: English. Published: April 19, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
This is the ebook for you if you wish to boost your personal creativity and success. It will explain what whole brain thinking is and how the whole brain model originated. It will clarify why the well known concept of left or right brain thinking is too simplistic and incomplete. It will show you 38 practical techniques that you can use immediately to develop your creativity.
Be Proactive and Achieve Success
Price: $2.95 USD. Words: 10,950. Language: English. Published: April 13, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
This e-book emphasises the need to be proactive if you wish to succeed. This means taking ownership and making things happen rather than reacting after things have happened. It explains how you always have a choice and how to develop your leadership, motivation, self esteem and determination. It is e-book 3 of a series of 9 entitles, "My Future, My Choice".
Programme Yourself for Success
Price: $3.95 USD. Words: 19,470. Language: English. Published: April 8, 2011. Categories: Nonfiction » Self-improvement » Motivation and inspiration
Learn 12 practical, business-tested, common sense techniques to programme yourself for success. These techniques will enable you to be in control, avoid being a victim, release and realise more of your potential, be an achiever and succeed in creating the future of your choice.

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