With all the hype these days about social media, it's hard to separate the truths from the myths. If you are in business, if you own or plan to start a business, then you no doubt have questions about what it can do for you. Russell has avoided the all too typical geek speak, and explains things in a clear and well researched book. He answers the questions we all have: "What's in it for me? Why should I use it? What is the return on my investment?"
Russell goes on to explain the various tools available, what they do and how they work. He even provides a template to build your own program and plan, then shows basic examples on how to use it. He hasn't missed the most critical component of social media and that's the relationships we can build and develop to support our business efforts. Simple Social Media is a must read if you want to understand what social media can do for you and how to get started properly.