Sunil Mithas is an associate professor at the Robert H. Smith School of Business at the University of Maryland in the Decision, Operations and Information Technologies Department. He earned his PhD at the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for about ten years in engineering, marketing, and general management positions with the Tata Group.
He teaches core and elective courses in MBA and Executive MBA programs and a course in the PhD program in the Robert H. Smith School of Business.
He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. The MSI Young Scholar Program selects about 20 of "the most promising 'younger' (i.e., doctorate received 3-6 years ago) academics" and a "likely leader of the next generation of marketing academics" every two years.
Sunil's research focuses on strategic management and the impact of information technology resources, such as IT spending, IT applications, and IT human capital. His research has appeared in premier journals, including Management Science, Information Systems Research, MIS Quarterly, Marketing Science, Journal of Marketing, and Production and Operations Management. Some of this work has been featured in business publications such as Harvard Business Review, MIT Sloan Management Review, Bloomberg, Computerworld, and InformationWeek. His papers have won the best-paper award and best-paper nominations.
For more information, visit http://www.sunilmithas.com
Where to find Sunil Mithas online
Where to buy in print
Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age
By Sunil Mithas
Published: January 21, 2012.
This book is intended for general managers and students who want to improve their digital intelligence or digital IQ. The book espouses the belief that digital intelligence or ITracy is an important competence that global leaders need to have in today’s economy to become more productive and informed members of the society and to enhance the performance of their organizations.
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