Nonfiction » Business & Economics » Marketing

WordPress para empresas    by Juanjo Ramos
Price: $2.99 USD. 5680 words. Language: English. Published on May 20, 2013. Nonfiction » Business & Economics » Marketing.

Además de la generación de contenidos optimizados para los motores de búsqueda, la gran flexibilidad de WordPress nos permite no sólo la difusión de comunicaciones de empresa, sino la creación y gestión de completas tiendas on-line, la creación de redes sociales, la publicación de libros, email marketing y la canalización de los comentarios y opiniones de nuestros clientes desde un sólo lugar.
Wachstum durch Downsizing - Schuld an allem ist die Tütensuppe    by Torsten Ambs
Price: $1.51 USD. 4890 words. Language: German. Published on May 20, 2013. Nonfiction » Business & Economics » Management science.

Im Mittelpunkt der Studie stehen Gedanken zu neuen Geschäfts- und Lebensmodellen wie Collaborative Consumption und deren Sonderausprägung Carsharing, die aus absatzpolitischen, emotionalen und ökologischen Gesichtspunkten stark an Bedeutung gewinnt. Mittels einer Social Media Analyse und einer Umfrage konnte gezeigt werden, dass der Verbraucher und auch die Industrie nach neuen Wegen sucht.
Marketing, Management and International Business: Contemporary Issues and Research in Selected Countries    by Gabriel O Ogunmokun
Price: $9.99 USD. 116680 words. Language: English. Published by BWM Books  on May 16, 2013. Nonfiction » Business & Economics » Marketing.

This collection of scholarly papers is an ideal answer for teachers, lecturers, and professors faced with finding current research readings for their students in management, marketing and international business that are based on research from various countries. It is also valuable for practising managers who want a closer view of current writing in the areas covered in this book.
Write Great Headlines Every Time    by Dean Evans
Price: $2.99 USD. 15230 words. Language: English. Published on May 5, 2013. Nonfiction » Reference » Writing skills.

Simple ways to write powerful web headlines that people just can't resist clicking. Once you know the secret, you'll wonder why you didn't do it earlier.
Guerrilla Speech Tactics    by David Ramirez
Price: $6.99 USD. 37680 words. Language: English. Published on May 2, 2013. Nonfiction » Business & Economics » Sales & selling / management.

This book is designed for anyone to create a speech that will move your audience by using tested psychological techniques that will emotionally close the sale. The author is a veteran trial lawyer who puts decades of hard learned methods of persuasion into your hands with this book. 1/2 of all of the proceeds of this work will be donated to veterans groups because we owe everything we see to them
Lean Marketing    by Ade Asefeso MCIPS MBA
Price: $11.66 USD. 18200 words. Language: English. Published on April 29, 2013. Nonfiction » Business & Economics » Marketing.

The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner.
Lean Sales and Marketing    by Ade Asefeso MCIPS MBA
Price: $11.66 USD. 24870 words. Language: English. Published on April 29, 2013. Nonfiction » Business & Economics » Marketing.

When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability.
Delight Inside    by Sonia Thompson
Price: $9.99 USD. 63780 words. Language: English. Published on April 26, 2013. Nonfiction » Business & Economics » Small business and entrepreneurship.

Build Your Dream Business That Keeps Customers Coming Back for More
10 Keys to Ebook Marketing Success    by Karen Baney
Price: $0.99 USD. 17310 words. Language: English. Published on April 26, 2013. Nonfiction » Reference » Writing skills.

Is it really possible to make a living as a self-published or small press author? Best-selling author, Karen Baney understands how hard it is to sell eBooks. Her success didn’t come overnight, but instead it came through persistence and patience. She applied the principles and tips of book marketing success that she now shares with you.
Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results    by Tim Ross
Price: Free! 13530 words. Language: English. Published on April 24, 2013. Nonfiction » Business & Economics » Marketing.

A quick and easy primer on digital marketing for Consumer Packaged Goods companies.