Nonfiction » Business & Economics » Advertising

Best Practices for Web Analytics
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Price: $5.00 USD. Words: 10,450. Language: English. Published: August 7, 2012. Category: Nonfiction » Business & Economics » Advertising
The purpose of this document is to convey best practices for creating and properly using different aspects of web analytics on websites.
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
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Price: $2.99 USD. Words: 5,150. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Public relations
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
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Price: $2.99 USD. Words: 9,850. Language: English. Published: June 17, 2012. Category: Nonfiction » Business & Economics » Advertising
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Starke Mailings. So texten Sie wirksame Werbebriefe
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Price: $10.10 USD. Words: 18,500. Language: German. Published: June 3, 2012. Category: Nonfiction » Business & Economics » Advertising
Sie wollen ein Mailing verschicken? Sie sind sich aber beim Texten unsicher und hätten gerne eine kompakte Anleitung? Dann ist dieser praxisbezogene Leitfaden genau richtig. Freiberufler und KMU finden hier leicht verständliches Basiswissen rund ums Texten von verkaufsstarken Werbebriefen.
Starke Broschüren. Die besten Ideen für Text und Konzept
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Price: $12.90 USD. Words: 18,200. Language: German. Published: June 3, 2012. Category: Nonfiction » Business & Economics » Business writing
Wie erstellen Sie eine überzeugende Broschüre? Worauf müssen Sie beim Texten achten? Wie machen Sie aus Lesern zahlende Kunden? Die Antworten darauf finden Sie in diesem praxisorientierten Leitfaden – mit vielen bewährten Tipps rund um Text und Konzeption. Ein kompakter Ratgeber für Marketer, Unternehmer und Agenturen.
Starke Flyer. So gelingen Text und Konzept
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Price: $6.10 USD. Words: 12,350. Language: German. Published: June 3, 2012. Category: Nonfiction » Business & Economics » Advertising
Sie planen einen Flyer? Wissen aber nicht so recht, wie Sie ihn aufbauen sollen? Oder worauf es beim Texten ankommt? Die Antworten darauf finden Sie in diesem Praxisleitfaden – mit vielen Tipps rund um Text und Konzeption von Flyern und Foldern. Ein kompakter Ratgeber für Freiberufler, Unternehmen und Agenturen.
Werbetext Basics. Die Grundlagen guter Werbetexte
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Price: Free! Words: 4,400. Language: German. Published: June 2, 2012. Category: Nonfiction » Business & Economics » Advertising
Werbetexten – das heißt nicht nur mit Worten verführen, die Sinne ansprechen, magische Begriffe wie „jetzt“, „neu“ oder „gratis“ verwenden oder möglichst originell schreiben. Werbetexten heißt vor allem: schriftlich verkaufen. Dieses eBooklet ist eine praxisorientierte Einführung in diese Werbetext-Grundlagen. Es richtet sich an Texter ebenso wie an Freiberufler und Marketingverantwortliche.
Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales
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Price: $9.99 USD. Words: 21,510. Language: English. Published: May 25, 2012. Category: Nonfiction » Business & Economics » Advertising
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips on how to unleash the power of words to nail the sale.
Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
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Price: $2.99 USD. Words: 6,730. Language: English. Published: May 24, 2012. Category: Nonfiction » Business & Economics » Marketing / direct
You may have heard that postcards help grow your business, but do you know ten different business models that make that happen? Some business models for using postcards bring you quick cash, while others gradually make you a somebody, with an indirect payoff. Marketing With Postcards contains take-it-to-the-bank strategies, advice, case studies and tips on succeeding with postcards in any economy.
The "Wise Guys" Copywriting Rule Book - How to Write Copy That'll Make You The "Boss" In All Your Marketing and Promotional Efforts.
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Price: $17.77 USD. Words: 36,290. Language: American English. Published: May 22, 2012. Category: Nonfiction » Business & Economics » Marketing / direct
Your simple, down to earth blueprint for writing irresistible copy. Includes no-nonsense explanations, worksheets and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. Authored by the "guru's" secret weapon, (A. Policci) direct response copywriter, strategist & CEO of Absolutely Brilliant Concepts, Inc.
How to be an advertising genius. The big book of advertising clichés
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Price: $3.99 USD. Words: 5,370. Language: English. Published: May 2, 2012. Category: Nonfiction » Business & Economics » Advertising
How to be an Advertising Genius is either the definitive ‘how to’ or ‘what not to do’ guide to advertising. It’s also the first definitive list of advertisings biggest clichés. It’s a ‘must read’ for adverting, marketing and media people, those that want to be and cynical consumers everywhere.
The Book About You
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Price: $2.99 USD. Words: 8,190. Language: English. Published: April 29, 2012. Category: Nonfiction » Business & Economics » Advertising
How to create change and make better, more informed, more creative and more commercially effective decisions. A practical guide to using your intuition, for entrepreneurs, advertising, marketing and communications practitioners.
Adwords Banned
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Price: $3.99 USD. Words: 2,590. Language: English. Published: April 25, 2012. Category: Nonfiction » Business & Economics » Advertising
You have an Adwords banned account so what's next? The Adwords ban has crippled tens of thousands of business since its’ beginning in September 2009. Most Adwords banned advertisers are given little reason for the ban and are instead just sent a very vague email. Learn to get your Google banned business back operating and cranking out profits and sales leads fast
Pinning Profits - Learn How To Leverage Pinterest And Make Money!
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Price: $3.99 USD. Words: 6,850. Language: English. Published: February 19, 2012. Category: Nonfiction » Business & Economics » Advertising
Pinning Profits - Learn How To Leverage Pinterest And Make Money! What It Pinterest? Should You Use Pinterest? 10 Awesome Ways To Use Pinterest For Marketing 3 More Reasons To Market On Pinterest 7 Unique Pinterest Business Models Profiting From Pinterest 4 Reasons Your Brands Want Pinterest The Monster Marketing Guide Pinterest Marketing For Beginners Market Your Business Now!
What Was That Number Again?
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Price: $6.99 USD. Words: 31,940. Language: English. Published: January 23, 2012. Category: Nonfiction » Business & Economics » Advertising
Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser’s investment, and insults the listener’s intelligence. But it doesn't have to be this way. In this book, award-winning copywriter Neil Hedley will give you the background you need to avoid committing some of the most common crimes against advertising.
Free, Cheap and Easy Online and Offline Marketing Tips
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Price: $0.99 USD. Words: 670. Language: English. Published: January 18, 2012. Category: Nonfiction » Business & Economics » Advertising
An article listing many cheap, easy and free ways to promote your business, ebook, product or service. As a bonus, when you buy this article, you get the report 'Where to get free stuff on the net' for free!
How to Write Your Advertisement
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Price: $2.99 USD. Words: 2,880. Language: English. Published: January 13, 2012. Category: Nonfiction » Business & Economics » Small business and entrepreneurship
Entrepreneurs Brief Guide - How to Write Your Advertisement. Every start-up needs to spend some amount for advertising their business. In 30 minutes, learn how to: (a) Target your customers, (b) Write an advertisement, (c) Position your advertisement appropriately and (d) Write a good advertisement.
The Chinese Social Media Universe (2nd Edition)
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Price: $3.99 USD. Words: 31,100. Language: English. Published: January 13, 2012. Category: Nonfiction » Business & Economics » Marketing
This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience.
30 Day Facebook Challenge
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Price: $9.99 USD. Words: 10,940. Language: English. Published: December 12, 2011. Category: Nonfiction » Business & Economics » Advertising
The 30 Day Facebook Challenge came about because of the hundreds of people subscribed to the 30 Day Blogging Challenge, a large proportion came to me asking what other Challenges I would be issuing. Flattered beyond belief, I figured I'd better start thinking of some, and the 30 Day Facebook Challenge was born!
Have - From the books of the Bible
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Price: $4.00 USD. Words: 113,940. Language: English. Published: December 3, 2011. Category: Nonfiction » Business & Economics » Advertising
The subject of “Have”, based on thematic studies conducted by Fernando D’Amico and Jacques Wisman, is proposed in this book as a themed walk through the passages of Scripture from the Old and New Testament. The having is a fundamental category of human thought and is a serious mistake to create a conflict between this category and that of being.