Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
by Marcia Yudkin
Price: $9.99 USD. 20200 words.
Language: English. Published on May 25, 2012. Nonfiction » Business & Economics » Business communication / general.
This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on persuasive strategies that work and those that may backfire.