Published: Feb. 06, 2012
Words: 68,178 (approximate)
Language: English
ISBN: 9781935953319

Short description

Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical strategies you can implement yourself. You will learn how to connect with your target audience, increase website traffic, build an effective blog, create and distribute content online, add online revenue streams, and get results with social media—in less than an hour per day.

Extended description

Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself.

You will learn how to:
• Identify and connect with your target audience
• Turn up the traffic generation on your website (Read more) Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself.

You will learn how to:
• Identify and connect with your target audience
• Turn up the traffic generation on your website
• Build an effective blog
• Get results with social media—in less than an hour per day
• Distribute content that demonstrates your authority in your field
• Create email marketing campaigns that build loyalty
• Handle your own PR and get media to come to you
• Add online revenue streams to your business
• Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing

Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you’ve gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals.
(Less)

Tags

social media, internet marketing, online marketing, small business marketing, content marketing, stephanie chandler

Available ebook reading formats

Single purchase gains access to all formats. How to download ebooks to e-reading devices and apps.

Format	Full Book	Sample First 20%
Online Reading (HTML, good for sampling in web browser)	Buy	View sample
Kindle (.mobi for Kindle devices and Kindle apps)	Buy	Download sample
Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others)	Buy	Download sample
PDF (good for reading on PC, or for home printing)	Buy	No sample available
RTF (readable on most word processors)	Buy	No sample available
LRF (Use only for older model Sony Readers that don't support .epub)	Buy	Download sample
Palm Doc (PDB) (for Palm reading devices)	Buy	Download sample
Plain Text (download) (flexible, but lacks much formatting)	Buy	No sample available
Plain Text (view) (viewable as web page)	Buy	No sample available

Reviews

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Review by: Carol Anita Ryan on Sep. 15, 2012 :
Own Your Niche by Stephanie Chandler gives the reader the latest information about marketing. Ms. Chandler is a nationally respected expert in the field of marketing—she regularly contributes to Forbes, for example.
Her latest book is about how a person can (and should) focus efforts on becoming the authority on whatever his or her expertise and product is about. This book gives more than generic advice; it is specific enough to actually be useful. After reading and applying the information in the book—as the title suggests— the rest will follow!
(reviewed within a month of purchase)

Review by: Aline Soules on Sep. 11, 2012 :
Stephanie Chandler's "Own Your Niche" exemplifies her practical approach to functioning in the new publishing world. Having also heard her speak, I can attest to her practicality. Not everything will work for everyone, but there are plenty of ideas to go around.
(reviewed within a month of purchase)

Review by: Sharon E. Cathcart on Aug. 28, 2012 :
Stephanie Chandler's "Own Your Niche" is primarily focused on service-based businesses, but the advice can be applied across a variety of enterprises.

The book contains chapters on things like social media, writing press releases, leveraging materials in more than one format and so on. However, there is also an interview with a successful businessperson at the end of each section in which they provide advice for entrepreneurs. There are 175 links and resources contained in the book (which are also listed again at the end for ease), so that readers may easily implement ideas.

I found myself implementing those new ideas as I read each chapter. Chandler's attitude is "take what works and leave the rest," which is sensible since everyone's business is different.

This is one of the best business books I have read in a long while and I highly recommend it for authors as well as service-based business entrepreneurs.
(reviewed within a week of purchase)

Review by: Damião Dias on Aug. 22, 2012 :
I've always been interested in niche selling. It makes sense, as it is a much more targeted sell, where larger competitors may be absent, under represented, and are likely lacking in terms of the service offered to the target audience.
Own your own niche, covers a lot of the basics in addressing a niche market, and makes for an easy read.
Even though your niche doesn't have to be online based, if the niche is specific enough, it likely will be, in order to gain a larger customer base. This likely explains the book's emphasis in online strategies.
Thus said, it is a well structured book, that will make a nice addition to your library, and help you in covering all your bases in addressing a niche market. As you business develops, if you feel the need, you may be interested in additional books in any of the specific topics covered.
Good read!
(reviewed the day of purchase)

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