The Secrets to Ebook Publishing Success

Rated 4.77/5 based on 75 reviews
Learn the 30 best practices of the bestselling self-published ebook authors.

This updated January 2014 edition of the The Secrets to Ebook Publishing Success has already helped tens of thousands of self-published ebook authors publish more professionally.

This ebook is a must-read for every writer, author, publisher and literary agent. More
Download: epub mobi (Kindle) pdf Online Reader

Price: Free! USD

Words: 41,550
Language: English
ISBN: 9781476000411
About Mark Coker

I'm Mark, founder of Smashwords. Our mission is simple: we want to create the world's single best ebook publishing and distribution platform for our indie authors, publishers, literary agents and retailers.

I'm co-author with my wife of Boob Tube, a novel that explores the wild and wacky world of Hollywood celebrity. I also wrote the Smashwords Book Marketing Guide (how to market any book for free), the Smashwords Style Guide (how to format, produce and publish an ebook) and The 10-Minute PR Checklist (helps entrepreneurs and business managers think more strategically about public relations. It's not written for authors, though some authors find it valuable.).

When I'm not writing or working on Smashwords, I enjoy gardening, traveling and hiking tall mountains, the tallest of which has been Mt. Kilimanjaro.

Write me at first initial second initial at you know where dot com (though please direct all support inquires to the "comments/questions" link you'll find on any Smashwords page).

Also in Smashwords Guides

Also by This Author

Reviews

Review by: Nora Char on Oct. 18, 2014 : (no rating)
Perfect book for self-publishers! I was really happy to read works of Mark Coker. I hope, some tipps will be really helpful for all of us! ;)
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Review by: Rowan Kohll on Oct. 08, 2014 :
This book was most helpful to me in writing, publishing and marketing my book, 1-Minute Chinese. And more than that, it's a really good read! Thanks, Mark!
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Review by: jamil hamoud on Sep. 10, 2014 : (no rating)
thanks Mark Coker
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Review by: Prasant on Sep. 02, 2014 :
Sorry to say...you have given an example how that book's sale jumped to 100 copies/day.... is it really true because I never experienced such a thing?

Reader's psychology seems to be only one - 'download whenever free'... never look at the same book when a price is added....

Why most of the marketing tips looks brilliant in books, none work in reality?
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Review by: Martin Peltz on Aug. 03, 2014 :
From Cape Town ( where I live ) to Cairo and far beyond; the steps here will yield results if worked consistently over time.

Use together with Coker's other guides.
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Review by: Tikiri Herath on May 19, 2014 :
A must read for any self-publishing author.
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Review by: Geetanjali Mukherjee on Jan. 04, 2014 :
Packed with useful tips, I was pleasantly surprised by how useful this book is. I am still working through the suggestions, doing as Mark suggests, to implement the easy tips first. I highly recommend this to any author of e-books, not necessary only for those published on Smashwords.
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Review by: David Dockery on Aug. 07, 2013 :
I was really impressed with the information here and I am sold on publishing with smashwords. I worked very hard on my book and now that it's ready for submission to a publisher I hunted all over and I really feel like smashwords is the only distributor that has their author's best interest in mind. It's very apparent that Mr. Coker cares about his customers and more importantly he respects the author, the writing process and he is an advocate for the future of ebooks.
I can't wait to get started with smashwords, but this book taught me that you can't just upload it right away. You have to do your homework, some promotional work and more. I also read the other 2 books on style guidelines and marketing by Mark Coker and those were very helpful too. Frankly when I looked at Amazon submissions I was a little intimidated. I don't feel like that with smashwords. I also enjoyed Mark's blog which has even more great information if that's possible. Thanks for such a great book Mark and I can't wait to work with smashwords to get my new indie book out there.
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Review by: J. Aleksandr Wootton on Aug. 05, 2013 :
Plenty of good information here, but the book would strongly benefit from a re-write - it's plagued by arguments ended in mid-thought, lack of internal transition between thoughts in paragraphs, missing words, many sections that simply repeat or rehash previous sections, and so on. Not quite enough to spoil the reading experience, but enough to jeopardize the credibility of content. A reader who didn't already know Smashwords and author Mark Coker's credentials would likely be turned off.
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Review by: Paul Morrison on June 12, 2013 :
It is certainly the right material to anyone in the e-book business to read. Sharing your knowledge just shows how you believe in this business and I am enjoying every tip and advice. I would also like to congratulate you for doing it for free, but I have to say that I would gladly pay for your books!
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Review by: Adra Young on May 27, 2013 :
Every time I read one of Coker's books, I feel as if I'm taking one of my favorite college prerequisite's courses once again. The Secrets to Ebook publishing is the kind of read that keeps indie authors such as myself having continuous "Aha Moments." From sharing the best way to sell your books, or the reason why your e-book may simply not be having any success at all, this book is great for all authors simply to trying to raise the bar revenue wise. I liked the fact that there were some secrets I already had knowledge on. On the other hand, I loved the fact that there were a lot of secrets listed that I simply were not aware of. The information provided allows me now to look upon the e-books that I write from a wide range of various angles. The e-book terminology towards the end of the book comes in very handy as well. More importantly, Coker chooses to provide all this priceless information for free to any author who's simply interested at getting better at their craft. Thanks again Coker.
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Review by: Ayla Pendragon on May 23, 2013 :
Lu en anglais, critique en français.

Un ebook intéressant, je suppose. Certaines évidences, mais surtout des moments de réalisation. Comme les habitudes des acheteurs, les prix à apposer son livre et le marketing de livre électronique.

Pour quelqu'une comme moi qui a beaucoup de difficulté à faire les premiers pas vers les autres, IRL ou dans la vie virtuelle, il y a abordé plusieurs trucs de façon assez vague. C'est sûrement pour nous redirigé vers son autre ebook gratuit, aussi, Smashwords Book Marketing Guide. Livre électronique qui sera ma prochaine lecture.

Je patauge dans l'écriture depuis un bout et les sujets de mes histoires ne sont pas des sujets favoris des maisons d'édition. Smashwords est un bon endroit où jeter sa ligne pour la pêche à l'infos. Et ce ebook, malgré quelques erreurs de frappe, de formatting (j'ai téléchargé le format PDF), est très instructif.

Mark Coker supporte ses informations avec plusieurs données et quelques années d'expérience dans le monde de la publication indépendante avec son site. Le nombre de pages, la légère répétition de ses idées et le style d'écriture rendent la lecture du ebook simple et claire.
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Review by: Chantel Rhondeau on May 11, 2013 :
Great, practical advice. Easy to understand and helpful ideas. I'm off to read the other marketing books by this author.
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Review by: J B Bergstad on May 03, 2013 :
I have only three words to describe Mark Coker's Secrets of eBook Publishing Success...Great, great, great. Many of the secrets are common sense, but common sense all writers need to be reminded of once in a while. Writers, like actors, have big egos and even bigger expections. Two of the most important lessons I took from Mr. Coker's book were: don't cheat your book out of quality by a rush to publish. Don't plan on being a #1 bestseller thirty days after you're accepted by the Premium catalogue. Thanks for Smashwords,(not saying some things don't need a little more work), and thank you for compiling these simple truths and making us aware of them. Jim Bergstad writing as Matt James.
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Review by: Michael Robinson on April 24, 2013 :
This was mostly a reiteration of things I knew from experience, but I still learned a few things.
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Review by: John Ellis on March 30, 2013 :
this is a fantastic ebook and highly recommended.

naturally you have to take the stuff about rejecting amazon exclusivity with a pinch of salt - some moral hazard there..

my only problem is that I read this, got all excited about Smashwords, tried to publish something (i had been exclusive to amazon before then), and found that Smashwords is utterly terrible. I tried about 10 times to publish a single book and the system would keep rejecting it. Their idea of 'help' or 'support' was providing no specific solution, just pointing me towards FAQs and the Style Guide.

So, in short, read this book for its helpful general advice and good motivational info, avoid Smashwords.
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Review by: Kimaya Mathew on March 28, 2013 :
Mark coker, as always, gives you the basic principles of how to get successful in the ebook's bussiness. I am going through his other book right now, along with this one.I am finding his words both successful and inspiring.
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Review by: Julie Pfeifer on March 22, 2013 : (no rating)
Easy to follow and packed full of information. Thank you!
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Review by: S Long on March 07, 2013 :
Awesome book! Read it twice... A must-have book, especially for newbie writer/publisher!
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Review by: Jean MacIntyre on March 02, 2013 :
A must read for anyone aspiring to be a published author. Well done, Mark, and thank you so much for giving us this Smashwords venue!
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Review by: Daryl R. Smith on Feb. 28, 2013 :
Excellent advice for new ebook writers. Thank you!
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Review by: emmeebee on Feb. 14, 2013 :
I'm not even close to looking into publishing yet and was fairly certain that I would at least try traditional publishing first, but decided to read this anyway as it seemed interesting regardless. It definitely was. It has me excited about self-publishing (which may not be a good thing as I have to keep reminding myself that I really am not ready for that yet) or doing a mixture of self-publishing and traditional publishing, if it works out, depending on what's right for a particular book.
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Review by: Kristine Cuevas on Feb. 12, 2013 :
Haven't finish reading it yet, but this is really helpful. :)
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Review by: My Ebook Publishing House on Feb. 07, 2013 :
Very usefull!!
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Review by: Ed Skidmore on Jan. 23, 2013 :
I just finished reading Mark Coker's free book, "Secrets to EBook Publishing Success". I appreciated his helpful and collegial attitude. All that info and at no cost! I already used several of his suggestions on my own recently published book in order to expand "my platform". (He writes about that in the book.) Thank You Mark!!
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Review by: Christine Rice on Dec. 23, 2012 :
Secrets to Ebook Publishing Success by Mark Coker is a thorough self-help manual about how to succeed as an ebook author. It is a good book for a soon-to-be-published author, but it is also helpful for an author who has already published a book, or several books for that matter.

This book covers a lot of information, which is pleasing since it is free. You usually can’t go wrong with free, and this book is no exception. It emphasizes the importance of writing a well-written and edited book with a great title and cover design. It talks about the value of connecting well with your readers, distributing your ebook to as many online retailers as you can, giving your book away for free, developing your author platform, maximizing “virality,” and studying bestsellers in your genre. It covers the most popular cycles or trends of ebook sales, how to deal with negative reviews, and how to set an appropriate ebook price. It goes into adequate detail about twenty-eight “secrets” to having a successful ebook; plus, there are additional chapters of other helpful information.

I have published four ebooks myself, and even though I have heard of most of the tips Coker provides - because of my five years of publishing experience - it is a well-written book with lots of insights that would help aspiring authors, new authors, and authors who don’t have much experience with editing, formatting, publishing, marketing, and networking, and anyone who is looking to learn a new tip or two to improve their ebook’s sales.
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Review by: Daniel Hardie on Nov. 29, 2012 :
Great book to get started on eBooks. If only I started by reading this... would have saved so time. I've already read through this a few times now and plan to keep it for reference. Thanks Mark.
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Review by: Joseph Henry Gaines on Nov. 22, 2012 :
So pleased I downloaded this! Some fantastic information written in common sense so that newbies like myself can easily understand it. Excellent Book Mr Coker!
You have my sincere thanks and once I sell a million copies of my novel you will have my sincere gratitude (LoL)
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Review by: Leora C. Waldman on Oct. 09, 2012 :
This book is AMAZING. It is written by a genuinely good and outstanding person who doesn't mind sharing his wisdom and experience with the rest of the people who need it.
I believe that for as long as there are people like Mark out there the world is definitely a better and more inspiring place. I strongly recommend this book not only to young and inspiring authors, but to anyone who needs a sound knowledge of how marketing and PR works.
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Review by: Kathleen Morris on Sep. 27, 2012 :
This book actually made me cry at the end and that is unusual for a non-fiction book. It just gave me the validation as a writer that I've never had before. Seldom do I run across other writers in person and so reading Mark's book really was a confidence booster. I recommend this book to all writers especially those who are new. It's the added boost we all need to see our little "babies" rise from the literary crib to adulthood.
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Review by: Richard Colletta on Aug. 20, 2012 :
Great book! Although a few portions of it are geared towards Smashwords and sort of shilling for SW (nothing wrong with that though) the majority of it can be applied to ebook publishing in general.

If you're new to writing/publishing this isn't a bad book to give a thorough read to. If you're not entirely green it's still worth a decent skim.

SPOILER ALERT:
I kind of Cliff-noted the book. Here are some of the best general tips I picked out below.

-ebooks/tablets are revolutionizing book publishing
-write a great book, proofread, reread, edit, get
honest critical feedback, do market research
-don't spend more in an attempt to make more money
-create a great ebook cover
-edit your metadata, make it work for you
-write another great book, give more for your readers
to look forward to, build reader trust
-maximize distribution, smashwords + direct upload to
Amazon to cover all bases
-avoid exclusivity contracts
-consider avoiding Amazon's KDP Select program (one
free book a month to users) because it requires
exclusivitiy
-give some of your books away for free, free books
introduce your readers to you
-you can change your price
-use a cover image that catches the eye
-inform your distributor of big upcoming titles for
marketing possibilities.
-aggregate your distribution
-be patient with sales
-get reviews, get great covers, edit!, write a great
story, get distributed
-drm inconviences customers more than pirates
-use google alerts to stay abreast of of search terms
phrases used in your book to watch out for
plagiarizers
-market your book/brand, blog, fb, twitter
-get beta readers
-never-ending book launch
-study bestsellers in your category
-highest earners write 150-200k words
60-80k are considered full length tho
-top 50 bestsellers on smashwords average 100k words
-write series
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Review by: Adam Drake on Aug. 18, 2012 :
Great stuff. Mark makes no promises of guaranteed success, but simply provides the techniques and information that can help an author along the way. It gave me a lot to think about. I've got some work to do...
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Review by: C.M. Skiera on Aug. 14, 2012 :
The Secrets to Ebook Publishing Success is a must-read for any self-publishing author. Possibly a little wordy with some obvious instructions, it's still chock-full of excellent advice, tips, and resources. Although I liked The Smashwords Book Marketing Guide a little better, they are a great companion set. It's well-written and organized in a logical manner. Definitely a steal for free, as it is easily worth paying for.
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Review by: Carolyn Flynn on July 19, 2012 :
I really appreciate that Mark Coker looks after the best interests of both authors and readers. Thank you for another great resource!
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Review by: Maaja L. Wentz on July 08, 2012 :
Mark Coker does it again with this in-depth guide to epublishing success. I used his previous formatting guide to publish a children's screenplay with little expectation of financial gain. With this new guide, Coker has inspired me to consider epublishing my current manuscripts-in-progress, instead of submitting to agents or publishers. Informative, clear and inspiring, this guide is a must-read for prospective Smashwords authors.
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Review by: Inhousepress on June 27, 2012 :
Having published some 30 books, most of them also on Smashwords, I was pleasantly surprised that I still had quite a few titbits to learn. Thanks, Mark. Here's hoping.
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Review by: Sam Reeves on June 23, 2012 : (no rating)
Firstly, the negatives (there's only one to be honest):

Mark is a bit repetitive at some stages of the book, mentioning the same thing or point quite a lot of times. 'However', I've noticed this happen a fair few times in 'how to' books, and personally I don't think it's a problem as it's a good way of teaching and hammering a point home. If you ever read the best-seller 'Rich Dad, Poor Dad', you'll see much the same thing.

Now onto the positives:

Although I was already aware of Smashwords, I had been searching online for the answer to a particular question, that of 'Should an author go Amazon KDP exclusive, or non-KDP exclusive'.

Mark answered that question for me, and very logically I might add too, with strong points in his arguments favor. It makes sense in my estimation, but a previous reviewer has the opposing view, so what can you do. Personally, I got exactly what I was looking for, and more...

Mark lays out some good methodology for first time e-book publishers with also a fair few facts useful to authors who have already published e-books, yet may have overlooked key points.

He also gives some good motivational anecdotes for authors who may feel their e-book is a flop. He does this by presenting Smashwords sales figures charts for some authors books, and shows how sales of an e-book can fluctuate over time.

To sum it up, I'd say everyone wishing to self-publish an e-book really should read this first. You can't go wrong, it's free, and although some have said some of the points in the book are obvious, I do not really agree. One persons 'obvious' is not another persons obvious.

I give it four stars and not five, only because of the repetition, and that's saying something bearing in mind people say 'I'm' repetitive, people say I'm repetitive, people say I'm repetitive. Not only that, people say I'm repetitive.

What do they know!

I've already downloaded his other two books on the subject of e-book publishing and I'm sure they will be just as useful.

Thanks Mark.
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Review by: Eric Marcelo on June 15, 2012 :
The book's been updated since it was first published so the errors mentioned by Niall Teasdale have been corrected. The "secrets" are very helpful and taken from experiences by other successful authors. I think it can do with a little more tweaking to consolidate some of the points though. Four stars for me.
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Review by: Velvet Hands on May 20, 2012 :
se qualcuno vuole veramente incominciare a capire un pochino come riuscire ad arrivare col proprio libro digitale, qs libro diventa una fermata obbligatoria. è oro solido. congratulazioni Mark, sei grande
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Review by: Roy E. Klienwachter on May 12, 2012 :
I have published 10 eBooks on smashwords over two years and have 3 others waiting. I lost interest shortly after because I did not see the results I was expecting, it was short sighted of me. After reading "The Secrets to Ebook Publishing Success" I have been inspired to start marketing again. This is just the encouragement I have needed. Thanks Mark!!
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Review by: M.G. Edwards on May 11, 2012 :
This is a gem of a book for the price (free!). It's a good read for aspiring authors who are just starting to self-publish and need some guidance getting started in the seemingly chaotic, unorganized, and ever-expanding galaxy of the self-publishing industry. As founder of Smashwords.com, Mark Coker leans heavily on Smashwords’ self-publishing platform to help the reader understand what it takes to publish and distribute an e-book(s) successfully. The book complements his other free companion pieces, the “Smashwords Book Marketing Guide” and “Smashwords Style Guide.” The three books together are great primers for using Smashwords and leveraging it as a distribution and marketing tool.

Coker’s book offers 28 secrets to publishing a successful e-book. Some “secrets” are common sense, and the book doesn’t go into great deal on how to take advantage of them. The biggest “secret” to success is to write a great book that resonates with readers, but Coker doesn’t explain how to do it. That’s up to you. He does, however, generally point writers in the right direction, getting them to think about the different elements of self-publishing success. For example, he suggests writers think beyond the price to generate sales. Should a book be priced at $0.99 or $9.99? It depends on the writer’s objective. Price is just one aspect of book sales an author should consider.

Coker does not offer as many specifics in this book as he did in his marketing and style guides, but I appreciate the holistic view of self-publishing he offers. Experienced self-published authors may have a few “duh” moments when something strikes them as common sense. Nevertheless, it’s worthwhile for any writer to read this book and learn from one of the masters of the self-publishing industry.

I give Coker’s book five stars and highly recommend it to all writers, including those interested in traditional publishing who might be persuaded to self-publish after reading the book. If nothing else, the price point -- free -- should be an incentive.
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Review by: R. L. Blackhurst on May 09, 2012 :
This is such a great book for indie authors, for both novice and seasoned indies. I found myself engrossed in this book, drinking in every detail and tip even though I normally avoid "How to" books. An excellent book to keep referring back to aswell, and for reading again if you ever feel blue about things. Thanks Mark for your generosity in offering such an informative book for free. Gives you a real boost!
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Review by: Mark Oetjens on May 08, 2012 : (no rating)
Great book and great information. Mark sets out step-by-step how the best selling ebook authors do it. It's not necessarily geared to Smashwords authors, but to all indie and self-pubbed authors. Some of the info is common sense but a lot more is stuff I didn't realize. A must-read for every indie author.
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Review by: Unicorn Productions on May 05, 2012 :
A must for all indie authors - even those who are already aware of those "secrets". There's no one way for everyone, but it all starts with one Great Book. And another. And another.
Fair companion to the Marketing Guide by the same author.
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Review by: Buddy Wagner on April 30, 2012 :
This is filled with good information for folks like myself who are new in the ebook publishing world. It is easy reading and is enjoyable reading. I appreciate Mark Coker's willing spirit to assist and encourage writers to publish.
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Review by: Peggy Collins on April 30, 2012 :
I read this book in a day and was so excited by some of the information that I couldn't get to sleep. I now have an extensive "to-do" list that I'm eager to chip away at. Although I realize that the majority of authors aren't as successful as the ones interviewed, it's still very inspiring to hear their stories...and they didn't have this book to help them either. Invaluable information + free = irresistible! Thank you for your experience and advice, Mark Coker.
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Review by: Joanne Clancy on April 27, 2012 :
I can't believe this book is free! Mark Coker's previous free guides were outstanding. I'm downloading this ebook today and shall post a review asap. I can't wait to read it and I'm sure it will be very informative.
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Review by: David Jackson on April 26, 2012 :
Excellent.
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Review by: June Ahern on April 26, 2012 :
I appreciate the book, Mark. It supported and encouraged the writer while giving valid points and suggestions about marketing. In the 22 years of self publishing (two and one to come) I thought I knew it all, but, no! learned a bit more from your book. I envisioned the other authors I know who reading and improving their writing and marking skills. Thank you for it.
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Review by: Niall Teasdale on April 26, 2012 :
Sadly I was a little disappointed with this one. It gets marks for including a lot of points which are valid, and almost certainly appear in a number of books which you have to pay money for, and for being free. There are some very good points, though it would have been better if they were backed up by the graphs and charts Mark has now released from his presentation since the book gives broad ideas and the charts give more accurate figures.

There was an element of "teacher, take thine own advice." After telling us to have a book carefully edited and proofread, I found glaring errors and a severe need for repeated points to be edited out.

What I really didn't like, however, was the propaganda. It may be a very valid point that exclusivity is bad, but an entire section on why Amazon KDP is bad (because it requires exclusivity) is just a focussed attack. If you want to make the case that DRM is bad (and it may be) then put forward your quite cogent arguments for why it is (not that it really makes much practical difference), don't say things like "don't infect your file with DRM." Intelligent readers will recognise this for what it is, propaganda, and downgrade your other arguments.

Some useful tips for the first time publisher. Some useful tips to help sell more books, particularly around pricing, for existing authors. Cut back on the repetition and self-advertising/propaganda. But thanks for the advice (and for Smashwords) Mark.
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Review by: Angela Oliver on April 26, 2012 :
I'm reading this now and finding it very helpful! I shall endeavour to put my plans into action.

One thing I would like to point out though, is that Kobo DO take self-published books directly from the author. I have actually published one of my novels (the second is due to be released early next month) on kobo.com. I emailed them directly and they were very helpful. It was a fairly straightforward procedure, although I did have to acquire my own ISBN first.
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Review by: Raja Sharma on April 25, 2012 :
This is a must read for the indie authors, for Marks' experience is invaluable and he has always shared it with authors and publishers. His selfless devotion and guidance to the indie authors is widely appreciated and recognized.

The tips provided by the author in this guide are the definite leads to success and ultimate prosperity and recognition.

Yet another Guide book by Mark Coker, a warrior in his own style.
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Review by: Larry B. Gray on April 10, 2012 :
This is an excellent guide and must-read for all ebook authors and writer wannabes such as myself. I look forward to applying the tips to my works and seeing the results.
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Review by: Jemima Pett on April 07, 2012 :
As others have said, this book is invaluable. What I found most useful were the descriptions of slow burners and break-outs with the accompanying sales graphs. It gave me the data behind the indie author's motto "It's a marathon not a sprint". In short, it gave me both confidence I was doing things mainly right and doing mostly the right things. Now to do them better, and spend more time doing what I should be doing, which is writing. Thanks Mark.
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Review by: Will Patching on April 04, 2012 :
This is an excellent handbook for anyone who is either considering or has already self-published an eBook. We are pioneers in this together and Mark is leading the way. This is an exciting time for any writer who has been let down by a publisher or met a roadblock thrown up by agents when trying to get their work into print. The economies of scale and infinite shelf life now mean relatively low sales make publishing well worthwhile, and serving niche audiences that were not viable before is possible and profitable. I had one agent tell me she loved my novel but it 'would only be a mid-market seller' and therefore her firm would not allow her to to represent me. That was six years ago - how the world has changed, partly thanks to Mark. Brilliant insights, great read and an excellent companion to his marketing guide.
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Review by: K.B. Mason on April 04, 2012 :
Although it may seem counter-intuitive, perhaps even ironic, I recommend downloading this book, along with Smashwords Style Guide and Smashwords Book Marketing Guide in PDF format and then printing all three books and putting them in a three ring binder. This creates the definitive Ebook publishing bible.
That they are all made available at no cost is a testament to Mr. Coker's commitment to aspiring authors everywhere. The new dawn in publishing is not coming ... it has arrived!
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Review by: The Snoop Sistas on April 04, 2012 :
Being new eBook author/publishers, we found this book to be very informative! Thanks so much for covering everything from writing a good story to distribution, marketing and everything in between!
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Review by: Sharon E. Cathcart on April 02, 2012 :
This is a book that belongs in every indie author's reference library. There is information here on marketing, formatting, building a platform ... and even some encouragement for what to do when faced with bad reviews.

Author Mark Coker (founder of Smashwords) drew on his own experience and that of several bestselling "Smashers" (as Smashwords authors call themselves) to present some great information.

Highly recommended. C'mon, folks -- it's free!
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Review by: Peter Robert Scott on March 30, 2012 :
Full of clearly written useful advice, in particular about pricing strategy. I read it in an evening and it put me firmly onto a path I'd hesitated to take on my own. Many thanks.
Peter Robert scott
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Review by: Mary Ann Archibald on March 29, 2012 :
Thank you for this book. The digital book publishing landscape is evolving so fast and this is a helpful guide. I didn't realize how cool Smashwords really is when I first joined and I'm so happy to be part of this publishing experience. Love reading books that help improve quality.
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Review by: Shawn Michel de Montaigne on March 29, 2012 :
Mr. Coker has written a handy guide to those of us seeking a foothold along the path to ebook publishing success. It's concise, easy to read, and presented in a friendly, affable manner that demystifies much of the processes involved both in publishing an ebook and enjoying some success in the publishing game. Too, there are interesting factoids, graphs, and other forms of data that back up his thesis that today is the right time to become an author.

I cannot in good conscience give a full 5 stars for this ebook, sadly, as I feel very strongly that one of the authors Mr. Coker holds up as a positive example of success is anything but one; said author, I believe (as do many others), "games" the system in ways that does nothing but erode trust between readers and writers (or authors: there is a difference: http://www.facebook.com/note.php?note_id=352158648169334). To that end, Mr. Coker's late and brief discussion about defining one's own success falls rather flat and attains a whiff similar to the high school football coach who goes on and on about how everybody is a success if they just believe they are--but then only lets the best players on his team play. The speech reveals the speechmaker at that precise point.

Still, if you can stomach the praise lavished on said author (I almost couldn't, and had to decide if I wanted to press on with the book), you will find yourself illuminated, educated, and entertained.
(review of free book)

Review by: Lost Luggage Studios, LLC jamie@lostluggagestudios.com on March 29, 2012 :
I've heard some of this advice before (like setting some book prices at FREE). But in this book it's worded in a way that makes me rethink my previous stance, and then backed up with interviews, survey data, and sales figures. Every indie author/publisher should read this book.
(review of free book)

Review by: Mark Stewart on March 28, 2012 :
The information on eBook marketing is perfectly explained in Mark's book and a must read. full of information that is gold in this field. Smashwords is a great place to launch your books.
(review of free book)

Review by: Robert Willgren on March 27, 2012 :
Mark your Secrets to eBook Publishing Success was fantastic. It covered all the topics that a new or established author can need to know. It offers everything a self-publisher needs in one place, in one document. This is a must-read.
Well done Mark.
(review of free book)

Review by: Gary Alan Ruse on March 27, 2012 :
This is great! Anyone thinking about getting into eBook publishing should start with this primer, and keep it handy. Mark Coker clearly and succinctly explains the eBook market and how best to enter it and maximize your success, and also gives insights to traditional trade publishing as well. There's plenty of detail and useful information, but it's all highly readable and to the point. Don't pass it up!
(review of free book)

Review by: Ted Summerfield on March 27, 2012 :
Every author can gain something from Mark's latest work, and I highly recommend it.

The chapters 'Create A Great Ebook Cover', 'Pinch Your Pennies', "Write A Great Book', and 'Build Reader Trust' help answer some of the questions often asked on the Smashwords Forum. A link to your book is going on our forums ASAP.

Well done, Mark. Thanks for helping authors succeed with Smashwords.
(review of free book)

Review by: Linda Nelson on March 27, 2012 :
This book is a great marketing resource. If you write and publish eBooks this is a must read for you. It covers all the important things one needs to know about successful eBook publishing.
(review of free book)

Review by: Crescent Suns eBooks on March 27, 2012 :
The book everyone has been waiting for and it's FREE. Thanks to Mark Coker for giving us what we need to make all our books a success.
(review of free book)

Review by: Irene Taylor on March 27, 2012 :
What a great resource for ebook writers! This guide covers everything, and is especially helpful for the ebook newbie! A must-read!! Thanks for your advice and expertise, Mark!
(review of free book)

Review by: Steve Sutton on March 27, 2012 :
It's full of a lot of useful advice for beginners, as well as seasoned authors. Anyone who wants to be successful at writing ebooks should definitely give it a read.
(review of free book)

Review by: Adonis Marrero on March 27, 2012 :
A Must Read for Self-Publishers!
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Review by: Delphine Cull on March 27, 2012 :
Many kudos to Mark for sharing his wisdom and knowledge so readily with the writing community. Not only does he instruct and encourage, but his emphasis on quality writing and patience may be just what all writers need to remember.
(review of free book)

Review by: Secret Narrative on March 27, 2012 :
Inspirational, helpful, friendly and free! If you are an Indie you NEED this book! Mark Coker’s authoritative voice is also warm and friendly; he has a way of writing that generates feelings usually created by a cosy face to face. Mark packs his latest share full to bursting with brilliant advice from the pointy end of Indie wordage...
(review of free book)

Review by: Dana Kokla on March 27, 2012 :
Loved it! Thank you so much for making it FREE - it's filled with great advice and simple explanations. My favourite line - "Unless you suck (and I'm guessing you don't suck because you're taking the time to read an ebook about ebook publishing best practices), there are thousands of readers out there just waiting to discover you" That caught my breath!
(review of free book)

Review by: Wayne Watson on March 26, 2012 :
Another great 'How To' by Mark, but perhaps more importantly, to the new author, this work contains HOPE!

Ebooks- The brave new world.
(review of free book)

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