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In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism
Rating: Not yet rated.
Published: Aug. 13, 2010
Words: 71,147 (approximate)
Language: English
ISBN: 9781452452821
Description
A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.Tags
ayn rand, philosophy, advertising, capitalism, economics, business ethics, reason, egoism, laissezfaire, ludwig von mises, criticisms of advertising, subliminal advertisingAvailable ebook reading formats
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