In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life.

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About Jerry Kirkpatrick

Jerry Kirkpatrick is professor emeritus of international business and marketing at California State Polytechnic University, Pomona.

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