Psy, the K-Pop singer who became an international star overnight, is on a World tour on the back of 'Gangnam Style'; this decade’s version of the 'Macarena.' “The mindset of this dance is to dress classy and dance cheesy,” Psy (the man behind “Gangnam Style”) told Ellen DeGeneres. But there is also hidden a serious message of inequality and irrational exuberance in those Korean lyrics. More
Park Jae-sang (Korean: 박재상; born December 31, 1977) is a South Korean singer-songwriter, tv talent show judge, dancer and record producer. He performs as Psy (short for Psycho) and seems to be everywhere these days. The public have gone gaga over this South Korean rapper whose video “Gangnam Style” has over 360 million views - the number of which is still rising fast. Released in July, the song quickly went viral and spawned numerous parodies and versions from most countries in the World.
In this book I reflect on globalization and the successful use of social media, and also look at Psy's interesting past and future.