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Lawrence J. Russell is a California Registered Investment Adviser and the developer of the VeriPlan lifetime financial and investment planning software application. His background also includes corporate and start-up business management, long range planning, and investment management. Larry holds a BS from M.I.T. (1975), MA from Brandeis University (1979), and MBA from Stanford University (1982).
Larry's knowledge of personal financial planning and investing has been developed through:
* management of Lawrence Russell and Company, a California Registered Investment Adviser, where Larry develops comprehensive lifetime financial and investment plans exclusively on a direct client-paid fee-only basis
* studying the finance research literature in depth for over a decade to find evidence of which financial planning and investment strategies work and which do not
* design and development of VeriPlan, which is comprehensive financial planning software that supports do-it-yourself development of lifetime financial and retirement plans
* twenty-five years of prior corporate and start-up management experience in the business development, product management, financial planning, corporate development, and investment functions, including seven years with Hewlett-Packard and seven years with Sun Microsystems