Hotel Revenue Management and Guests’ Perceived Fairness. Theoretical Issues and Empirical Findings from a Multiple-Year Survey

The purpose of this study is to deepen the topic of perception of unfairness in consequence of the use of revenue management practices, and especially of the employment of the lever of price discrimination/diffrentiation in the hotel sector. The book is composed of two parts: one theoretical and one empirical, based on a multiple-year survey.

Available formats: pdf

First 15% Sample: read online
Words: 15,140
Language: English
ISBN: 9781301887316
About Aurelio G. Mauri

Associate Professor
IULM University
Milan Area, Italy

Professor of Marketing, Tourism Marketing and Revenue Management.
Other courses taught: Services Marketing, Quality, Market Analysis and International Marketing.
Valuation Unit Board: Past Vice-President and Member.
Quality Unit Board: Member.

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