The Time is Now 11:59 -- Heretical Thinking for Tomorrow's Business
By Joel D Canfield
Not yet rated.
Published: Dec. 18, 2012
Words: 21,568 (approximate)
11:59 thinking means that it’s time to act. It recognizes that our world is badly broken, and there's a lot to do to set it right. Urgency, but not panic. The stance is focused, purposeful. It means casting off our Limiting Beliefs and going for the brass ring, not the common iron ones. 11:59 means showing up. Not just once. Again and again and again.
From the foreword by Rick Wilson: 11:59 thinking means that it’s time to act; for all we know, our day might be done all too soon. We can’t risk lazing about with an attitude like it's mid-afternoon (or worse, early in the morning) and we have all the time in the world for getting around to thinking about getting started.
11:59 thinking recognizes that our world is badly broken, and there's a lot to do to set it right.
11:59 thinking means a sense of importance and urgency, but not panic. The stance is focused, purposeful. Recognizing that there are things to be done. Things that matter.
11:59 means casting off our Limiting Beliefs and going for the brass ring, not the common iron ones. Before we hesitate or procrastinate or fail to get started, we need to ask, "What's the worst that could happen?" It's probably not as bad as we fear.
11:59 means showing up. Not just once. Again and again and again.
, joel d canfield
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