Published: May 31, 2011
Words: 32,514 (approximate)
Language: English
ISBN: 9781458079671

Short description

Cash In On Diversity; How Getting Along With Others Pays Off has been nominated for a Global eBook Award. Written for business people, educators, health workers, lawyers, ministers, engineers, computer experts, students and all others who want to do a better job of relating to each other in their daily lives. Storytelling approach. Includes a valuable glossary plus webinar script and more.

Extended description

If American business has been talking the language of diversity for over 20 years, why do we still hear shocking complaints of ethnic mistreatment and cultural misunderstanding? Business author Susan Klopfer asked this question after gathering diversity-related stories for her newest ebook, Cash In On Diversity; How Getting Along With Others Pays Off.
Klopfer, a civil rights author, journalist and professional book editor, is a storyteller and her ebook’s characters reveal unfortunate accounts of “what still goes on in far too many business environments, even when we’re told through corporate messages via countless blogs, seminars, speeches, books and videos that major diversity issues have long been settled.”
One of Klopfer’s stories focuses on a young man who wears tasseled shoes to work and is fired by a major pharmaceutical company because he doesn’t “fit in”; another, of an Island woman who is expected to cook a special meal every year so her cohorts can experie.. (Read more) If American business has been talking the language of diversity for over 20 years, why do we still hear shocking complaints of ethnic mistreatment and cultural misunderstanding? Business author Susan Klopfer asked this question after gathering diversity-related stories for her newest ebook, Cash In On Diversity; How Getting Along With Others Pays Off.
Klopfer, a civil rights author, journalist and professional book editor, is a storyteller and her ebook’s characters reveal unfortunate accounts of “what still goes on in far too many business environments, even when we’re told through corporate messages via countless blogs, seminars, speeches, books and videos that major diversity issues have long been settled.”
One of Klopfer’s stories focuses on a young man who wears tasseled shoes to work and is fired by a major pharmaceutical company because he doesn’t “fit in”; another, of an Island woman who is expected to cook a special meal every year so her cohorts can experience “true” diversity; and, still another story tells about a new employee who is asked to “set up” a “real quick diversity program” (“maybe write a blog or put up a Facebook page”) so the company will look good to its African American customers. “Try win a diversity prize!” his boss commands.
Cash In On Diversity blends practical experience with academic findings and provides do-able solutions, along with a diversity and psychology FAQ contributed by a social and clinical psychologist. Adding value to this easy-to-read 12-chapter ebook is a discussion of five common diversity mistakes companies frequently make, like seeking “one size fits all” training and solutions.
Readers also benefit from a specific tips for communicating with non-native speakers, as well as a unique diversity questionnaire, and an 11-Point Organizational Diversity Analysis. Also featured is the script from Klopfer’s popular diversity webinar, followed by a complete glossary of critical diversity terms (from Abrahamic religions to xenophobia). “When we have a better grasp of diversity terms, we can really understand current problems and then have a better chance of solving them,” Klopfer, a communication specialist, asserts.
In doing her informal research, the diversity author noticed that big businesses often do no better than small organizations when it comes to really understanding diversity, and making use of its benefits. “Too often, culturally naive business managers, even in large, sophisticated organizations, lead their companies into losing millions of dollars in lost opportunities due to problems stemming from simple cultural misunderstandings, which can lead to the mismanagement of employees. Just look at the lawsuits.”
Miscommunication and a lack of cross-cultural understanding are two main barriers organizations face when it comes to working globally, Klopfer states. “In an increasingly aggressive global business environment, there’s no time for the misinterpretation and blunders that result from failing to recognize and understand each other’s values.”
Klopfer holds a Master’s Degree in Business Administration from Indiana Wesleyan University and an undergraduate degree in Communication from Hanover College. A former journalist and technical writer, she is the author of an alternate book selection for the Book of-the-Month Club (Abort! Retry! Fail!) and worked as a computer book development and acquisitions editor for Prentice Hall. Klopfer recently lived in the Mississippi Delta where she wrote two civil rights history books, including the story of Emmett Till. From this experience, she became interested in diversity management and chose to blend her journalism, business and civil rights experiences and knowledge. Klopfer resides in Gallup, New Mexico where she recently opened a vintage and southwestern gallery.
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Tags

multicultural, psychology, business, marketing, economics, counseling, civil rights, diversity, administration, personnel, human relations, business ebook

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Reviews

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Review by: Sharon E. Cathcart on April 24, 2012 :
If I could make every employee in every company read this book, and every firm implement Susan Klopfer's recommendations, I would. That's how important this work is.

Klopfer shows why diversity is more than just following EEO and affirmative action laws and having a GLBT, Latino or Asian Employees' Association. Diversity also means that all employees are treated with respect and there is no workplace bullying.

Klopfer provides ways to examine whether a firm is managing diversity on more than the aforementioned superficial level, She also has an excellent appendix with more than just definitions of terms. For example, the entry on Islam talks about the history of the religion, the various sects and their beliefs and so on. There is some outstanding research in this book about issues ranging from mental illness and physical disability accommodations to ageism and a whole lot more.

Having worked at a place that believed diversity was limited to ethnicity or sexual orientation and no other co-culture, I can say from first-hand experience that a book like this is needed and should be welcomed by all companies who want to do more than pay lip service to its concepts.
(reviewed long after purchase)

Review by: Christian author Eliza Earsman on June 14, 2011 : (no rating)
Well-known workshop host, author, and speaker Susan Klopfer offers this interesting and informative book as an extension of her experience and abilities.

Her presentation of the impact of voluntarily managing and valuing diversity both in the workplace and in our lives has no connotations of negativity.

An interesting and worthwhile read.

A well deserved 5 STARS.
(reviewed the day of purchase)

Review by: Patricia Fua on June 10, 2011 :
It just makes good sense!

Really glad I took the time to check out this book. As an educator I do feel responsible for teaching my students about diversity. This book offers great tools, from questionaires to an extensive glossary of terms. These are essential to creating a program at your place of work. I hope to provide a copy of this to every teacher who is involved with our program.

A good read, and an excellent tool for those who want to make things happen!
(reviewed the day of purchase)

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