Consumer Behavior A Primer

The character Joe Friday of the long runningTV series Dragnet was know for saying “Just the facts.” Consumer Behavior: A Primer is “just the gold nuggets.” It isn’t everything. It isn’t all inclusive. It’s just the gold nuggets, the interesting, memorable, insightful, fun stuff. More

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Videos

Consumer Behavior - Perception is Active
There are 66 Power Point Videos that accompany the book "Consumer Behavior: A Primer." Videos are provided for each chapter. Search term on Youtube: Consumer Behavior A Primer. A sample is provided.

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