Plenty of good information here, but the book would strongly benefit from a re-write - it's plagued by arguments ended in mid-thought, lack of internal transition between thoughts in paragraphs, missing words, many sections that simply repeat or rehash previous sections, and so on. Not quite enough to spoil the reading experience, but enough to jeopardize the credibility of content. A reader who didn't already know Smashwords and author Mark Coker's credentials would likely be turned off.
(review of free book)