Interview with Marcia Yudkin

Why do you write?
I write to express what I think and share what I know. To me, writing is a cross between teaching and self-expression. It's also an excellent lure to attract clients for my business. My ideal client takes written communication seriously, so he or she reads avidly to learn and get inspired. When his or her reading program intersects with my publishing program, an electric connection often occurs.
When did you start writing?
I was a quiet middle child who enjoyed being on my own when my siblings went out to play baseball. The library became my favorite place even before I started school, and once a week I took out as many books as they allowed me to. One of the books I found in the library was "The Golden Book of Poetry," which I loved. I asked my mother for some composition paper and began writing my own fanciful verses. At age 7, I read several poems I had composed on "Admiral Jack," a TV show that combined Popeye cartoons and local kids showing off their talents. At age 9, I started a newspaper that I published and sent to all my relatives. Although my parents encouraged me to write, no one in my family or my school knew anyone who wrote for pay, so no one talked to me about writing as a career option. Only after I had finished school, all the way to a Ph.D., did I realize that writing could be a career.
Which books changed your life?
Reading made me who I am. Growing up, I spent more time reading than anything else, playing piano second and hanging out with friends third. My two favorite books prior to junior high school were "The Secret Garden" by Frances Hodgson Burnett and "Harriet the Spy," by Louise Fitzhugh. "The Secret Garden" opened distant worlds to me (India and England) with characters whose inner lives, sorrows, fears and triumphs seemed realer than real to me. I also treasured that book because it was the first book I owned, a gift from a wealthy aunt. I loved "Harriet the Spy" for its irrepressible heroine who secretly observes her community and gets in trouble for it. In seventh grade, I read "Gone With the Wind" in four days by holding it under my desk in the back of the room (how could the teacher not have noticed?) and continuing with a flashlight in my bedroom after I was supposed to have gone to sleep. Today I still read 150-200 books a year - a lot of fiction, some general interest books that got great reviews and a good number on business or psychology. The thought of some day being no longer able to read for some reason sends fear and trembling through my soul.
What is distinctive about your writing process?
I am a deeply auditory writer and hear all the words as I write them. The way words sound, the rhythms of sentences and the cadences of a paragraph are elements I instinctively fiddle with. When I retire, I hope to return to a study of poetry, because that's where the auditory properties of words have their greatest expression. However, even with prose such properties make a difference, even if readers are not consciously aware of the impact of sound and rhythm.
Why do you self-publish?
In the 1980s and 1990s my books were published by the giants in the publishing world - HarperCollins, Penguin USA, Henry Holt and others. One of my books was selected by the Book of the Month Club; various volumes were translated into Japanese, German, French and Korean; one book was excerpted in Ladies Home Journal and Cosmopolitan magazines and another was featured on the Oprah Winfrey show. In those years, major publishers had a huge advantage over self-publishers in distribution, foreign rights, cost-effective printing and publicity. That advantage has eroded to the point that someone who already has an audience or knows how to cultivate one can now quickly, inexpensively and effectively publish their own work and make good money at it, in both print and digital formats.
What advice do you have for aspiring authors?
Develop your craft. Don't publish half-baked works. "Good enough" is not worthy of you. Study excellent books that are well-regarded in your genre and write something not just for today and next year, but for the ages.
Published 2013-09-01.
Smashwords Interviews are created by the profiled author, publisher or reader.

Books by This Author

Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers
Price: $2.99 USD. Words: 14,760. Language: English. Published: July 31, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Psychology » Personality
Increase your understanding of psychological diversity and its impact in business. In this groundbreaking report, learn about introverts’ attitudes, behavior, preferences and beliefs as they pertain to buying products and services and carrying on business relationships. Discover the implications of introvert leanings for lead generation, face-to-face selling, training, meetings and more.
Beginner’s Guide to Information Marketing: Your First Kindle Ebook
Price: $4.99 USD. Words: 19,150. Language: English. Published: June 26, 2013. Categories: Nonfiction » Business & Economics » Publishing business, Nonfiction » Business & Economics » Small business and entrepreneurship
This Kindle publishing guide from Marcia Yudkin is for serious authors. From strategy through successful selling on Amazon and other ebook marketplaces, learn step by step how to prepare your manuscript for selling on Kindle and then market it successfully both on and off the Internet.
Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
Price: $4.99 USD. Words: 8,810. Language: English. Published: June 13, 2013. Categories: Nonfiction » Business & Economics » Business writing, Nonfiction » Business & Economics » Home-based businesses
Get your copywriting business going quickly and easily with this reality-based guide. Veteran marketer Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably within a typical startup budget.
Inspired! How to Be More Original, Insightful and Productive in Your Work
Price: $9.99 USD. Words: 60,750. Language: English. Published: November 24, 2012. Categories: Nonfiction » Self-improvement » Creativity, Nonfiction » Self-improvement » Personal Growth / Success
Learn how to charge up your ingenuity and enjoy a bounty of results. Inspired! offers tips, anecdotes, research and advice on boosting intuition, motivation, performance power and innovative ideas. Discover your unique keys to stress-free productivity, boundless creativity and keener problem solving.
Bullets With Bite: Learn to Create Mouthwatering Word Nuggets
Price: $4.99 USD. Words: 10,290. Language: English. Published: September 3, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Business writing
Bullets With Bite, by master copywriter Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Improve your ability to sell in print or online by arousing curiosity, heightening desire and tempting readers to buy.
Writing Articles About the World Around You
Price: $9.99 USD. Words: 70,670. Language: English. Published: August 28, 2012. Categories: Nonfiction » Reference » Writing skills, Nonfiction » Business & Economics » Home-based businesses
Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in Nowheresville, learn how to recognize topics and angles that can interest editors at magazines and newspapers. Author Marcia Yudkin has had a distinguished career writing for both national and local publications.
The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name
Price: $2.99 USD. Words: 6,110. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
Price: $2.99 USD. Words: 5,130. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Advertising
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
To the Rescue! 33 Keys to Thriving During a Recession
Price: Free! Words: 5,250. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Marketing
If you're a business owner or self-employed, get sound advice and inspiration on outlasting and outsmarting a recession. Author Marcia Yudkin is a well-known expert on creative marketing and publicity.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
Price: $2.99 USD. Words: 9,840. Language: English. Published: June 17, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Business writing
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Marketing With Teleseminars: Power Strategies
Price: Free! Words: 9,410. Language: English. Published: May 26, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Small business and entrepreneurship
Accessible even to people without a computer on hand, teleseminars can establish credibility, create a bond of trust, prompt interest in an upcoming program and spark sales. Learn the success factors that spell the difference between a flop and a triumph.
No More Writer's Block! Become a Prolific Writer
Price: $4.99 USD. Words: 10,960. Language: English. Published: May 26, 2012. Categories: Nonfiction » Reference » Writing skills, Nonfiction » Self-improvement » Time Management
Become a prolific writer once you understand how to attune to your idiosyncratic creative preferences and after you have practical methods of getting writing done easily, quickly, anywhere. Based on years of creativity research and with its techniques tested at dozens of workshops.
The Marketing Attitude: Insights That Help You Build a Worthy Business
Price: $7.99 USD. Words: 16,580. Language: English. Published: May 26, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Mentoring & coaching
Creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. Learn how to cultivate your own business philosophy, tone, persona and pace. Build a solid base of customers you enjoy doing business with.
Publicity Tactics: Insights on Creating Lucrative Media Buzz
Price: $7.99 USD. Words: 19,830. Language: English. Published: May 26, 2012. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Small business and entrepreneurship
Get noticed. Earn your 15 1/2 minutes of fame. Spread the word far and wide. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
Strategic Marketing: Insights on Setting Smart Directions for Your Business
Price: $7.99 USD. Words: 20,940. Language: English. Published: May 26, 2012. Categories: Nonfiction » Business & Economics » Strategic planning, Nonfiction » Business & Economics » Marketing
Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn how to become the master of your own business fate.
Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales
Price: $7.99 USD. Words: 21,510. Language: English. Published: May 25, 2012. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips on how to unleash the power of words to nail the sale.
Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
Price: $7.99 USD. Words: 20,160. Language: English. Published: May 25, 2012. Categories: Nonfiction » Business & Economics » Business communication / general, Nonfiction » Business & Economics » Business writing
This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on persuasive strategies that work and those that may backfire.
Advanced Guide to Information Marketing: Multiply Your Profits by Repurposing Content
Price: $4.99 USD. Words: 23,310. Language: English. Published: May 25, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Publishing business
Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Like an angelic version of the Sorcerer's Apprentice, your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers.
Beginner's Guide to Information Marketing: Your First PDF Report
Price: $4.99 USD. Words: 8,840. Language: English. Published: May 25, 2012. Categories: Nonfiction » Business & Economics » Home-based businesses, Nonfiction » Business & Economics » Publishing business
Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? This concise ebook offers a practical, easy-to-follow explanation of how to create your first PDF report, step by step.
Beginner’s Guide to Information Marketing: Your First Audio Product
Price: $4.99 USD. Words: 8,700. Language: English. Published: May 24, 2012. Categories: Nonfiction » Business & Economics » Home-based businesses, Nonfiction » Business & Economics » Publishing business
Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn step by step how to make this happen by creating and selling audio products.
Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
Price: $2.99 USD. Words: 6,720. Language: English. Published: May 24, 2012. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » Advertising
You may have heard that postcards help grow your business, but do you know ten different business models that make that happen? Some business models for using postcards bring you quick cash, while others gradually make you a somebody, with an indirect payoff. Marketing With Postcards contains take-it-to-the-bank strategies, advice, case studies and tips on succeeding with postcards in any economy.
Marketing for Introverts
Price: $2.99 USD. Words: 9,840. Language: English. Published: May 24, 2012. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Personal success
Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to stereotypes, introverts can excel at marketing.This ebook describes how introverts can approach networking, publicity, getting published, speaking in public and more while being true to themselves.