Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.
Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.
Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.
She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.
Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.
Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.
Why do you write?
I write to express what I think and share what I know. To me, writing is a cross between teaching and self-expression. It's also an excellent lure to attract clients for my business. My ideal client takes written communication seriously, so he or she reads avidly to learn and get inspired. When his or her reading program intersects with my publishing program, an electric connection often occurs.
When did you start writing?
I was a quiet middle child who enjoyed being on my own when my siblings went out to play baseball. The library became my favorite place even before I started school, and once a week I took out as many books as they allowed me to. One of the books I found in the library was "The Golden Book of Poetry," which I loved. I asked my mother for some composition paper and began writing my own fanciful verses. At age 7, I read several poems I had composed on "Admiral Jack," a TV show that combined Popeye cartoons and local kids showing off their talents. At age 9, I started a newspaper that I published and sent to all my relatives. Although my parents encouraged me to write, no one in my family or my school knew anyone who wrote for pay, so no one talked to me about writing as a career option. Only after I had finished school, all the way to a Ph.D., did I realize that writing could be a career.
Increase your understanding of psychological diversity and its impact in business. In this groundbreaking report, learn about introverts’ attitudes, behavior, preferences and beliefs as they pertain to buying products and services and carrying on business relationships. Discover the implications of introvert leanings for lead generation, face-to-face selling, training, meetings and more.
This Kindle publishing guide from Marcia Yudkin is for serious authors. From strategy through successful selling on Amazon and other ebook marketplaces, learn step by step how to prepare your manuscript for selling on Kindle and then market it successfully both on and off the Internet.
Get your copywriting business going quickly and easily with this reality-based guide. Veteran marketer Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably within a typical startup budget.
Learn how to charge up your ingenuity and enjoy a bounty of results. Inspired! offers tips, anecdotes, research and advice on boosting intuition, motivation, performance power and innovative ideas. Discover your unique keys to stress-free productivity, boundless creativity and keener problem solving.
Bullets With Bite, by master copywriter Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Improve your ability to sell in print or online by arousing curiosity, heightening desire and tempting readers to buy.
Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in Nowheresville, learn how to recognize topics and angles that can interest editors at magazines and newspapers. Author Marcia Yudkin has had a distinguished career writing for both national and local publications.
It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.
This concise, practical workbook takes you step by step through the process of crafting catchy little messages - tag lines, slogans, sound bites or product titles. Because they are so compressed and magnetic, your delectable word morsels become a powerful business asset.
If you're a business owner or self-employed, get sound advice and inspiration on outlasting and outsmarting a recession. Author Marcia Yudkin is a well-known expert on creative marketing and publicity.
Learn to write attention-getting yet sincere and helpful sales copy. This concise handbook from an expert on copywriting and creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Accessible even to people without a computer on hand, teleseminars can establish credibility, create a bond of trust, prompt interest in an upcoming program and spark sales. Learn the success factors that spell the difference between a flop and a triumph.
Become a prolific writer once you understand how to attune to your idiosyncratic creative preferences and after you have practical methods of getting writing done easily, quickly, anywhere. Based on years of creativity research and with its techniques tested at dozens of workshops.
Creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. Learn how to cultivate your own business philosophy, tone, persona and pace. Build a solid base of customers you enjoy doing business with.
Get noticed. Earn your 15 1/2 minutes of fame. Spread the word far and wide. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn how to become the master of your own business fate.
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips on how to unleash the power of words to nail the sale.
This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on persuasive strategies that work and those that may backfire.
Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Like an angelic version of the Sorcerer's Apprentice, your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers.
Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? This concise ebook offers a practical, easy-to-follow explanation of how to create your first PDF report, step by step.
Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn step by step how to make this happen by creating and selling audio products.
You may have heard that postcards help grow your business, but do you know ten different business models that make that happen? Some business models for using postcards bring you quick cash, while others gradually make you a somebody, with an indirect payoff. Marketing With Postcards contains take-it-to-the-bank strategies, advice, case studies and tips on succeeding with postcards in any economy.
Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to stereotypes, introverts can excel at marketing.This ebook describes how introverts can approach networking, publicity, getting published, speaking in public and more while being true to themselves.
Smashwords Style Guide
on July 01, 2012
I am not a techie. I dread learning new programs. I get easily frustrated reading most computer instructions. Yet I found this Guide easy to understand, simple to follow, and best of all, reliable in its results. I already had a good understanding of "styles" in Word, but other concepts were new to me, such as how to check for and eliminate extra spacing. If you have a relatively simple document to convert for Kindle and the other ebook formats, all you need is this guide and a couple of free hours to get the job done.