Member Since:
Feb. 13, 2023
Dishek J. Mankad
Books
Understanding Digital Marketing : Strategies for Online Success
by Dishek J. Mankad
Price:
$9.95 USD.
Words: 41,060.
Language:
English.
Originally Published: July 2, 2019
by
BPB Publications.
Categories:
Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » Marketing / industrial, Nonfiction » Business & Economics » International / marketing, Nonfiction » Business & Economics » E-commerce / internet marketing
Basic guide to learn digital media platform The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters include marketing in the Digital Era, which starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer...