Location: United States
Member Since:
Feb. 17, 2021
Markus Saba
Biography
Markus Saba is a marketing professor at The UNC Kenan–Flagler Business School and the Executive-in-Residence of the UNC Center for the Business of Health. An experienced pharmaceutical executive with expertise in global and healthcare marketing, Markus held numerous marketing leadership positions during 25 years with Eli Lilly and Company, building some of the most successful brands in the industry. He received his MBA from the UNC Kenan-Flagler Business School and his Bachelor of Science in Marketing from the Penn State Smeal College of Business. Through his consulting firm he works with leading pharmaceutical, biotech, and healthcare providers, payers and service companies.
Books
Brand Plan Rx: The Marketer’s Guide to Building a Thriving Health and Wellness Brand
by Markus Saba & Hilary Gentile
Price:
$24.99 USD.
Words: 50,180.
Language:
English.
Published: March 29, 2021
.
Categories:
Nonfiction » Business & Economics » Industries / pharmaceutical & biotechnology, Nonfiction » Business & Economics » Marketing
Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.