Mystery and Horror, LLC was legally organized in 2011. It began as a writing partnership between Gwen Mayo and Sarah Glenn, because they were going to the same conventions and events to promote their books. In 2013, the partners decided to expand into publishing other writers who share their love of genre fiction.
What's the story behind your latest book?
The latest book we've done is Strangely Funny II, which is a continuation of the series. Strangely Funny books are full of our favorite kind of story, weird, wonderful, funny, paranormal stories. We believe there is a solid market for this type of anthology. Who wouldn't en joy reading a story about an immigration office for demons faced with a pipeline company that wants to run a line through the portal? When I see a story about a bigfoot writer trying to make a book deal, or a safe house for the undead, I have to see how that ends. I doubt that anyone will like every story in one of these books, but with more than 20 stories in the book you'll get a lot of laughs for your money.
What book marketing techniques have been most effective for you?
Our best book sales are after we have participated in a convention panel, or spoken at an event. It really helps to get out there and meet people. The people listening to us may purchase a paperback at the event, but the real difference is a spike in downloads the week following a personal appearance.