What's the story behind your latest book?
The latest book we've done is Strangely Funny II, which is a continuation of the series. Strangely Funny books are full of our favorite kind of story, weird, wonderful, funny, paranormal stories. We believe there is a solid market for this type of anthology. Who wouldn't en joy reading a story about an immigration office for demons faced with a pipeline company that wants to run a line through the portal? When I see a story about a bigfoot writer trying to make a book deal, or a safe house for the undead, I have to see how that ends. I doubt that anyone will like every story in one of these books, but with more than 20 stories in the book you'll get a lot of laughs for your money.
What book marketing techniques have been most effective for you?
Our best book sales are after we have participated in a convention panel, or spoken at an event. It really helps to get out there and meet people. The people listening to us may purchase a paperback at the event, but the real difference is a spike in downloads the week following a personal appearance.
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